BTS to The Universal Music Group!
One of the biggest boy bands on the mal right now, BTS, is confirmed to be leaving and moving on from Columbia Records. They will be going on with their new Music Group, The Universal Music Group. The group will be leaving after their three-year partnership with Sony’s Columbia Records. The new deal means that their music will be distributed in the U.S territories and other regions too by the Universal Music Group.
This move was confirmed by the music group’s management consulting Hybe. Universal has been persuading the management group for a long time. In addition to the distribution of their music, Universal will also handle the marketing and creative support for the group. The universal group manages Musical artists such as Taylor Swift, Seventeen, Kanye West, Lana Del Rey, Billie Ellish, Coldplay, Rihanna, and many more.
What will be different in the new deal?
The Hybe management founder Bang Si-hyuk has commented on this new deal by saying that they greatly appreciate their time with Sony and forever will be grateful for the work they have done so far. They look forward to the new chapter with Universal. On 22 October, Hybe confirmed the partnership with the Wall Street journal about BTS parting ways with Columbia Records.
The deal will include Universal’s Ingrooves Music division handling the music distribution and Universal’s Geffen Records with the creative support. Sony, however, is yet to comment on the move.
BTS became the top-selling artist of the World in 2020. Their music videos have combined streams of 10.6 Billion in the U.S. Before this deal, Universal was already in charge of distributing BTS’s music in the Japanese language through Universal Music Japan.