With new Disney’s new streaming platform Disney Plus just around the corner, the studio has launched a pre-campaign to clamp down on potential password sharers.
The entertainment Giants have roped in the US cable first Charter to track down individual using friends or families premium accounts for the Disney owned streaming platforms Hulu, ESPN Plus and its scheduled Disney Plus.
In a joint media release via wired the companies told, they work together to implement business rules and techniques to address the piracy mitigation. The primary area of concern is unauthorized access and password sharing that is needed to be addressed, read the statement.
The announcement might come as bad news for friends who have agreements of sharing the credentials on the online streaming sites. Such a practice is a viable option for many who might be not be intrigued by the full content the platform has to offer and are only interested in a particular series though that might be a little hefty now if it is on Disney owned platform.
Netflix, the online streaming major who pioneered the change globally and brought people out of the cable generation, does not seem to have any problems with users sharing credentials. In interview way back in 2016, Reed Hastings CEO and Co-founder told the company no intention of coming down hard on password sharers.
With no plans in plans in place for making changes to terms, he said. Further highlighting, password sharing is a legitimate act sometimes when you are sharing it with your spouse, kids, and family. It is something we have to learn to live with, and as of now, we are doing fine.
Though the official terms of service prohibit an individual from sharing the credentials beyond the family for any commercial use which is rarely enforced upon, recently, Netflix chief product manager Neil Hunt said, the company was in no hurry enforce one household one account policy.
Similarly, HBO also has no issue with the practice and least worried to catch password sharers. Instead, former CEO Richard Plelper said password sharing could be a right marketing vehicle which will create HBO addicts in generations to come.
As of now, it is clear that Disney is going hard on password sharers, and no understanding between individuals will be honored. The most common approach might be identifying credentials used in more than one household, as per speculations. With no further details released by the company on the underlying method, one can only imagine but one thing clear Disney is obsessed with enforcing the one-account-one-user policy.