Barbie company Mattel launches a new line of gender-neutral dolls!

Mattel has surely come a long way since it introduced the Barbie doll to the world back in 1959.

On Wednesday, the toy company opened a new line of gender-neutral dolls called Creatable World. Through this, the kids are invited to customize their own doll which isn’t dictated by the usual gender norms.

The company, on its website, said, “In our world, dolls are as limitless as the kids who play with them.” Mattel described Creatable World as a doll line that is designed to keep the supposed labels “out and invite everyone in.”

The toy kit comes with a variety of options, that are both female-presenting and male-presenting. This includes options for short hair and long hair, six pieces of clothing, three pairs of shoes and two accessories. Moreover, the dolls don’t have the curves of Barbie or wide shoulders of Ken.

Barbie Doll
Credit: Mattel

In a statement sent to USA TODAY, senior Vice President of Mattel Fashion Doll Design Kim Culmone said that toys are a “reflection of culture.”  He said that as the world continues to recognize the positive impact of inclusiveness, it was important “to create a doll line free of labels.” Kim also added he sees this line as a chance to open the dialogue of “what dolls are for and who dolls are for.” 

Meanwhile, Mattel said in a statement said that the idea for the line comes amidst concern from both parents and children about the gender of toys,

The suggested retail price for the dolls is $30.  They are also available online through Amazon, Target and Walmart.


The first Barbie Doll

Barbie is a fashion doll that was launched in March 1959. American businesswoman Ruth Handler is attributed as the creator of the doll. The company, Mattel has sold over a billion Barbie dolls, making it the company’s most profitable line. Barbie had a notable impact on social values by bearing the characteristics of female independence.  However, sales have declined sharply since 2014. In addition, Barbie has been the subject of various controversies and lawsuits. This involves parodies of the doll and her way of life.