Adult oriented or family focused?
Disney was a company that was made to entertain a specific audience – children. However, things have changed after the streaming platform became the sole proprietor of massive franchises like the Marvel Cinematic Universe, Lucasfilm, 20th Century Studios, and more. While celebrating their streaming platform Disney+’s 2-year-anniversary, they showed a lot of new content in the pipeline.
Now with over 118.1 million subscribers, the site is growing, and the company has started questioning if they should take new steps to increase viewership like their rivals Netflix, Amazon, and Hulu are doing.
As per a recent story from Puck, executives at the House of the Mouse are divided on whether they should add more mature content into their catalogue. Bob Iger, former CEO and current executive believes that the company should keep doing what they’re doing, while the current CEO Bob Chapek believes the service should transition to other genres and content that can attract a larger audience. This comes after the lacklustre growth in subscribers during this year’s fourth quarter. Chapek is also thinking of featuring ads on the platform.
Disney+ was able to grab eyeballs with all the Marvel and Star Wars announcements, but they will take a long time to happen. Meanwhile, they cannot air anything rated TV MA due to their strict PG-13 guidelines, so they have no means to keep subscribers hooked until the next Marvel show arrives. Meanwhile, Netflix and Amazon Prime Video are ready to go to extremes, and have a massive variety of shows and documentaries in their catalogue.
Disney ended their deal with Netflix for certain Marvel characters like Daredevil, and has also purchased Deadpool in the Fox merger. These are characters strictly for 18+ audiences, so before long, they will have to make new changes.