The American singing sensation Ariana Grande sues Forever 21 for copyright and trademark infringement, false endorsement, and violating her right of publicity. She is asking for $10 million in damages from Forever 21. Los Angeles federal court has registered this case.
Why Ariana sued Forever 21?
Forever 21 published at least 30 unauthorized images and videos that suggested that Ariana endorsed the brand. The firm also used a model with an uncanny resemblance to Ariana for its Instagram post. The lawsuit also states that Forever 21 approached Ariana in 2018 for endorsement. However, Ariana declined the offer because the price that the firm offered was very less for her. Ariana notified her lawyer about the unauthorized posts in February. Even though Forever 21 agreed to delete all the unauthorized posts. The images remained on its social media account until mid-April.
In 1984 two billionaires founded Forever 21. It has around 815 stores in almost 57 countries. Thirty thousand employees are working for this company. In 2017 it generated a revenue of $3.8 billion. Initially, it sold clothes only for women but later expanded to menswear.
Forever 21 controversies:
It is not the first time that Forever 21 is lurking around a controversy. In September 2001 the company was sued for violating labor practice laws. Forever 21 has also been a part of many copyright controversies for copying dress designs and using unlicensed copies of photoshop.