Pattern: Tracee Ellis Ross new brand inspired by the love of her hair ready to launch!! Find out more details!

Actress and activist Tracee Ellis Poss is coming out with her own brand for hair, called Pattern. The popular actress known for her curls, braids, fringes, and buns has been an advocate of natural hair.

The actress spoke out on her Instagram three days ago about hair has not always been an easy topic for her. She said, “If my hair could talk – oh, the stories it would tell… Society told me there was a right way to wear my hair and the right way to look… I beat my curls into submission – putting body lotion [in it] … blowouts, relaxers… ponytails so tight they gave me a headache.”

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IF MY HAIR COULD TALK ~  oh, the stories it would tell. i can literally chronicle my journey of self-acceptance through my journey with my hair. growing up, society told me there was a right way to wear my hair and a right way to look. those ideals didn’t match what i saw in the mirror, so i tried to beat my curls into submission— putting body lotion in my hair, sleeping in rollers, blowouts, relaxers, texturizers, ponytails so tight they gave me a headache; and i even whipped out an iron (the kind you use for clothes) in an attempt to straighten it that way. trying to make my hair look “easy and breezy”, “bouncin’ and behavin’” actually had the opposite effect. my hair was broken, damaged, and tired of trying to be something that it wasn’t. i finally took the leap and stopped relaxing my curls, thereby beginning the healing journey towards loving my hair. it was a long road to knowing, understanding and, eventually, loving my curls. now i just let them be the happy little ringlets and zig zags of joy they want to be. if your hair could talk, what would it say? #fbf #hairlove

A post shared by Tracee Ellis Ross (@traceeellisross) on Aug 30, 2019 at 3:50pm PDT

She ended her post by sharing her hair journey and how she started to love and care for her hair. And soon after sharing her hair story, the actress shared pictures from the shoot to promote her brand. The Pattern is a brand she shared that curly and afro-haired community never had before and have been waiting for a while. The post was captioned, “PATTERN // my new haircare brand specifically for curly, coily, and tight, textured hair.” She revealed Pattern was “the result of 20 years of dreaming, ten years in the making… and 2 years of working with chemists.”

This had been a dream of hers since high school shared Tracee. In her interview, she spoke about how Pattern was her dream project that had been in the making for a long time, almost 10 years. “I had logged hours and hours in the trenches with my hair. Many of us can chronicle the journey of our self-acceptance through the journey of our hair. I think, in all honesty, the timing is perfect.”

Pattern line will have a shampoo, three conditioners with different densities, two oil serums (argon and jojoba), a shower brush, clip, and a microfiber towel. The shampoo and conditioner bottle sizes can be customized according to the needs of the user. Tracee shared that it was time to join the natural hair movement and to celebrate hair and its’ beauty.

The products are priced between $9 and $42 and are made accessible to all. “Pattern is about products made by and for us. And it’s about creating a space for a community that exists, to celebrate our beauty and magic.” Pattern will be available for purchase from September 9 onwards on patternbeauty.com and two weeks later in Ulta stores in the US.