Facebook is making its first appearance in Super Bowl Ad through a celebration of everyday people.
Facebook is going to be a superbowl advertisement for the first time
Facebook has faced so many problems in the last few years with some high profile adverts for its services featuring celebrities which included stars like Kim Kardashian, Jenifer Lopez. Recently, the Wall Street Journal reports that Facebook is taking a step by making its initial appearance in a Super Bowl Ad.
This is the first time that Facebook will do this during the Super Bowl Ad and the company is already going for it.
According to the Wall Street Journal that they will take a charge for it which is paid up to $5.6 million for a 30 second commercial spot during this event. The Ad will be a 60 second spot featuring Chris Rock and Sylvester Stallone whom promoting the social connection aspects of the Groups feature. Both actors Rock and Stallone meet on the Rocky Steps at the Philadelphia Museum of Art to film the commercial which have been reported by the people.
Facebook’s consumer marketing strategy
It was fantastic working with @chrisrock. We got along great. Admire his wit… @Facebook did a great job producing, and it is going to be amazingly entertaining at #SuperBowlLIV. pic.twitter.com/F7iN2lgIdp
— Sylvester Stallone (@TheSlyStallone) December 18, 2019
‘The marketing strategy by Facebook for consumer has based upon two facets: one is rebuilding trust with people using their products and the other is building value around these apps, which showing the positive one for using the platforms’- the statements is given by the Wieden and Kennedy chief creative officer and partner Colleen DeCourcy. Facebook CMO Antonio Lucio who joined the company in 2018. She wanted to use the real people in the Facebook Group. Further she said that they were real groups and Facebook insisted on that because it is a homepage to the people who make the platform for Facebook.
Facebook brings the people together by the way of seeing the light hearted ads which the company continue it ‘More Together’ advertising campaign. The social network is the best place for celebrities to spotting them at a high-profile cultural events throughout the year including the Grammy Awards last week and the Oscar next month.