Beyonce’s Ivy Park x address collection has dropped in the retail store and the same is breaking the Internet. Many celebrities also posted unboxing videos of the same which was sent to them by Beyonce.
Beyonce’s Ivy Park x Addidas collection is sending the Internet into frenzy
Beyonce’s Ivy Park x Addidas collection which was scheduled to be launched on Saturday 18th January has arrived a day earlier. It is already breaking the Internet by being one of the top trending topics of the United States. At Fridays on noon a limited supply of clothes and shoes from Beyonce’s Ivy Park and Addidas retail line were dropped. This send the social media into a frenzy and making it among one of the Twitter’s top ten trending topics of the day.
In the Addidas website Beyonce’s face was plastered all over it during the afternoon of Friday and a click on the home page took the users to another page explaning how to be one of the first person to obtain the Ivy Park apparel.A pop message also appeared stating,” This is a limited release. You are in line for the new Addidas x Ivy Park collection. Please wait for your chance to shop. Make sure you know which items you are interested in- we are expecting to sell out quickly.”
Celebrities receiving the Addidas x Ivy Park collection before it’s release
Before it’s official release of the athleisure brand Beyonce sended her entire collection of Addidas x Ivy Park to a number of celebrities earlier this week. Various celebrities posted unboxing video of it in their Instagram account. Beyonce herself posted the unboxing video on 11th January showing everyone a glimpse of what the brand will contain.
The unboxing video by Beyonce herself
Reese Witherspoon’s unboxing video
Unboxing Video by Cardi B
Unboxing by Kallen Allen
Unboxing by Janelle Monae