Justin Bieber Collabs With Mobile Game Free Fire, Release New Music Video

A Justin Bieber concert has arrived

Justin Bieber becomes the latest musical superstar to be featured in a video game. After stars like Ariana Grande and Travis Scott made headlines by being featured in Fortnite, the “Baby” hitmaker joins the list, although in a different game. Bieber has joined Free Fire, the popular battle royale game by Garena. The collaborations began last month, and now the official track is out.

Justin Bieber X Free Fire

Justin Bieber
Garena

Justin Bieber, or J.Biebs, held a massive in-game performance in August, which received more than a 100 million views around the world. The song, titled “Beautiful Love (Free Fire)”, has now been officially released by Garena with a music video of Bieber’s in-game character singing. This is a great way for the Free Fire players and Bieber fans in general to listen to the song.

For those who are not familiar with Free Fire, the battle royale game released in August 2017. Calling Justin Bieber was part of their fifth anniversary celebrations. The game is exclusively available on iOS and Android, and closely resembles PUBGCall of Duty Mobile, and Fortnite. The game’s success earned Garena more than $4 billion since its release, and it’s not a surprise that big collaborations are happening.

Importance Of In-Game Events

Justin Bieber
Garena

Games have a massive impact on the current generation. Since online multiplayer modes became mainstream, they have found many creative ways to expand. Digital concerts were unusual once, but its a big deal nowadays. So far, they’re now added on Free Fire, Fortnite, and Roblox. Ariana Grande’s Fortnite collaboration and subsequent playable character is still being talked about. But now, that fame will fall on Justin Bieber.

Check out the official video for “Beautiful Love” below.

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