How to Find Influencers to Help with Marketing


Working with influencers can be a good way to get your products in front of more people. The key, though, is to know how to find the right influencers. Doing so will help boost the odds that they will be effective when it comes to promoting what you have to offer. 

How can you find influencers that will help you with marketing your brand, products, or services? We’ve compiled some helpful tips below that you can use when you are ready to get started. 

Try Influencer Tools to Find the Right People

There are influencer marketing tools that you can use to find those influencers who are going to work best for your business. This is one of the most important steps that you can take because you don’t want to end up wasting your time working with influencers who are not familiar with your industry or who don’t have the right audience for your products or your services. 

By searching through some of the top-quality databases that showcase reputable influencers, you can narrow down your options to those individuals who have the experience and expertise to effectively market your brand on your behalf. 

Contact Influencers Directly on Social Media and on Blogs

In addition to searching through resources that allow you to see which influencers are the most influential in your industry, you can also do your own research on social media. You might find brands that are similar to yours, along with the influencers that are working on promoting those brands. Then, you can dive into what those influencers’ accounts have to offer. If you like what you see, and you conclude that they would be an asset for your brand too, contact them directly to learn more. You can let them know about what you need, and what you expect from an influencer, to figure out if they are the right fit or if you should keep looking. 

In the same way that you can contact influencers directly on social media, you can also run a standard internet search to find influencers who primarily do their work as bloggers. Locating websites that are promoting similar products to those that you have to offer can be another way to uncover influencers that will be a valuable asset for your brand. 

Use a Background Check Service

Another way to be sure you are working with an influencer who is legitimate and trustworthy is by running a background check on them. These days, there are services that you can use online to get this job done, so you don’t need to worry about it being a time-consuming or daunting task. 

For example, you can use Nuwber to quickly search for information about a person, and all you need is their name. Once you run a good quality background check, you will be able to gain more insight into whether or not someone is being honest about who they are. And this step can help keep you safe by avoiding scammers.  

Now that you know about a few of the ways to find influencers who can help you with your marketing strategy, you can take steps right away to use the power of influencers to grow your business. Just be sure to take your time, do plenty of research, and conduct interviews with potential influencers so you can be sure you are making the best choices possible.