## Ready for a brighter, more vibrant binge-watching experience?
Netflix is turning up the volume on picture quality, adding support for HDR10+ to its streaming library. This means Samsung TV owners are in for a treat, with even more lifelike colours and stunning detail for their favourite shows and movies. But hold your horses, LG and Sony fans – this upgrade might not be landing on your screens anytime soon.

The Future of HDR: A Divided Landscape
Netflix’s recent announcement of HDR10+ support has sent ripples through the television industry, particularly benefiting Samsung TV owners. However, the decision has also highlighted a growing divide in the HDR landscape, with LG and Sony conspicuously absent from the fold. This raises several critical questions about the future of HDR and its impact on consumer choices.
Why the Divide?
The absence of LG and Sony from the HDR10+ fold stems from their strong commitment to Dolby Vision, a competing HDR format. Dolby Vision boasts greater dynamic range and color accuracy, often perceived as a superior image quality experience. Both LG and Sony have heavily invested in Dolby Vision technology, equipping their OLED and LED TVs with this premium HDR format. This strategic alignment makes it unlikely that they will embrace HDR10+ anytime soon.
Implications for Consumers
The HDR format war has direct implications for consumers, particularly those seeking the best possible picture quality. Choosing a TV requires navigating a complex web of HDR standards, which can be confusing. While HDR10+ offers a compelling alternative to Dolby Vision, the lack of widespread adoption by major brands presents a challenge for consumers.
For instance, owning a Samsung TV with HDR10+ support provides access to enhanced visual fidelity on Netflix, but other streaming services might not offer the same level of compatibility. This fragmented ecosystem could lead to inconsistent viewing experiences across different platforms.
Long-Term Impact
The long-term impact of HDR10+ adoption remains uncertain. While Netflix’s backing is a significant boost, widespread adoption hinges on the participation of other key players in the industry. The success of HDR10+ will depend on its ability to overcome the existing momentum of Dolby Vision and convince manufacturers to prioritize its implementation.
If HDR10+ gains traction, it could lead to a more open and competitive HDR landscape. This could benefit consumers by offering greater choice and potentially driving down prices. However, a prolonged format war could leave consumers with a fragmented experience, struggling to keep up with the ever-evolving world of HDR technology.
Choosing the Right TV: Putting Picture Quality First
At Morningpicker, we understand that selecting the right TV can be a daunting task. With countless options available, navigating the complexities of HDR formats, screen sizes, and panel technologies can be overwhelming. That’s why we are dedicated to providing unbiased and comprehensive TV recommendations, empowering consumers to make informed choices based on their individual needs and preferences.
Our Commitment to Unbiased Recommendations
Our team of expert reviewers conducts rigorous testing and analysis of every TV we evaluate. We utilize industry-standard equipment to measure brightness, color accuracy, and other key performance metrics. Our assessments are based on both objective data and subjective evaluations, ensuring that our recommendations reflect the true picture quality and overall user experience.
Prioritizing Your Needs
We recognize that no two consumers are alike. Our recommendations take into account a range of factors, including budget, screen size, desired features, and intended use. Whether you’re a cinephile seeking the most immersive home theater experience or a gamer demanding the lowest input lag, we strive to identify the TV that best aligns with your specific requirements.
Features, Price, and Personal Preferences
When evaluating TVs, we consider a multitude of features beyond just picture quality. We assess aspects such as sound quality, smart TV functionality, connectivity options, and ease of use. Our goal is to provide a holistic understanding of each TV, enabling you to make a well-rounded decision.
Ultimately, the best TV for you is the one that meets your individual needs and preferences. We encourage you to explore our comprehensive reviews and utilize our filter options to narrow down your choices. Our goal is to empower you with the knowledge and insights necessary to confidently select the perfect TV for your home.
Conclusion
So, Netflix has finally jumped on the HDR10+ bandwagon, a move that’s sure to make Samsung TV owners rejoice. The article highlights how this dynamic HDR format, delivering more nuanced and vibrant visuals, will shine on Samsung’s compatible screens. However, don’t expect LG and Sony to follow suit just yet. The tech landscape is a complex dance, and while this move is a win for Samsung, it also underscores the ongoing rivalry between manufacturers in the HDR arena.
This shift in Netflix’s strategy has significant implications for the future of HDR. It potentially pushes other streaming services to adopt HDR10+ as well, creating a more unified and high-quality viewing experience across platforms. For consumers, it means more choice and potentially better picture quality, especially if they own a Samsung TV. But the divide between HDR10+ and other formats like Dolby Vision might widen, leading to a fragmented HDR ecosystem that requires careful navigation. Will this push manufacturers to collaborate and find common ground, or will we be stuck choosing sides in the HDR wars? Only time will tell.