The competition among the streaming services be it for series and movies or music, is high and intense. Moreover, to lure in consumers and more active accounts, streaming platforms like Amazon, Apple, Spotify, Google are coming up with plans and scheme to outwit the other. Amazon Prime Music seems to have strategized to target the student population. On August 6th, Amazon announced that any student with a Prime Membership could get Amazon Music Unlimited for an additional cost of a mere $0.99 per month.
The discounted low price point is ideal for college students who have some limited costs but will have dispensable cash in the foreseeable future. This guarantees the big conglomerate a wide subscribed audience who will invest in their streaming services in the future. Other than the discounted low price point, Amazon revealed that students could enjoy Prime Student free for six months after which they will have to pay the subscription fee of only $6.49 per month.
— Amazon Music (@amazonmusic)
The Amazon Prime Music Unlimited service gives its user access to the company’s over 50 million songs and thousands of artists and curated playlists, like its rival platforms like Spotify and Apple Music. Also, voice-enabled Alexa will allow Amazon music users to search and discover new music through Alexa enabled speakers. Moreover, as the cherry on top, all these benefits are accompanied by the Amazon benefits of the standard and free shipping, and access to Prime Video.