“A Dream Come True: Prime Video Puts Its Full Support Behind Larson’s 2025 Double Attempt The world of motorsports has been electrified with the latest news, and NASCAR fans everywhere are buzzing with excitement. Fresh from the NASCAR.com headlines, Prime Video has announced a groundbreaking partnership with Kyle Larson, the reigning Cup Series champion, as he gears up for an ambitious bid to conquer both the NASCAR Cup Series and the Indianapolis 500 in 2025. The massive sponsorship deal not only highlights Prime Video’s dedication to the world of motorsports but also signals its significant investment in Larson’s daring double pursuit. But that’s not all – with this monumental partnership comes a tantalizing hint of an upcoming film project, set to further cement Prime Video’s presence in the racing world. In this exclusive article, we delve into the details behind this thrilling development, exploring what it means for Larson, Prime Video, and the world of motorsports as a whole.”
Prime Video to Sponsor Larson’s Historic Double Attempt and Greenlight Upcoming Film
Amazon’s Prime Video has announced its partnership with NASCAR driver Kyle Larson to sponsor his historic double attempt to complete two of the sport’s crown jewel events in a single day. The presenting sponsor will also produce a feature-length documentary chronicling Larson’s two-year journey to pull off the feat.
For the second straight year, Larson will attempt to take on 1,100 miles of racing, dubbed the #Hendrick1100 presented by Prime Video. The Memorial Day weekend effort will feature Prime Video branding on both of Larson’s race cars: the No. 17 HendrickCars.com Chevrolet fielded by the Arrow McLaren IndyCar Team and the No. 5 HendrickCars.com Chevrolet stock car of Hendrick Motorsports.
Prime Video has expanded its presence ahead of becoming NASCAR’s first fully direct-to-consumer media partner. The platform will exclusively stream five NASCAR Cup Series races in 2025, kicking off with the Coca-Cola 600, and will provide practice and qualifying coverage for most of the season’s first half.
Hendrick Motorsports and Larson’s Preparation
Rick Hendrick’s Comments on the Partnership
“We’re proud to grow our relationship with Prime Video,” said Rick Hendrick, the owner of Hendrick Motorsports who will again co-own Larson’s Indianapolis 500 entry with Arrow McLaren. “They’ve made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing.”
“We’re excited to welcome Prime Video to the effort, showcase their brand on such a big stage and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him — his preparation, his mindset and what it takes to pursue such a daunting challenge.”
Larson’s Preparation and Mindset
“Last Year Gave Us a Great Foundation”
Larson, 32, earned Indianapolis 500 Rookie of the Year honors in 2024 after an impressive debut that included a record-setting qualifying performance. The 2021 NASCAR Cup Series champion became just the fifth driver to attempt the Indianapolis-Charlotte double and will be only the third to try it more than once, joining Tony Stewart and Robby Gordon.
Last season, he led the Cup Series with six points-paying race wins and currently ranks second in the 2025 points standings.
“Last year gave us a great foundation, and now we get to build on it,” Larson said. “I’m excited to come back stronger in 2025 and give it everything we’ve got to finish all 1,100 miles. Having Prime Video on board — especially with them streaming the 600 and documenting my whole experience — is pretty special.”
A Legacy in the Making
Larson’s Place Among Notable Drivers
Larson’s place among notable drivers attempting the double is significant. He will be the third driver to attempt the feat more than once, joining Tony Stewart and Robby Gordon.
“Kyle’s double attempt is one of the most exciting storylines in all of sports, and we’re thrilled to be part of it,” said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. “As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video — and capturing it in a documentary film — is a truly unique opportunity.”
A Unique Opportunity for Prime Video
“A Powerful Way to Promote Their Platform”
Prime Video’s partnership with Larson marks a significant expansion of its presence in NASCAR. The platform will exclusively stream five NASCAR Cup Series races in 2025, kicking off with the Coca-Cola 600, and will provide practice and qualifying coverage for most of the season’s first half.
“We’re looking forward to sponsoring Kyle’s effort and taking fans inside the intensity and emotion that go with it,” said Rosenson. “This is a powerful way to promote our platform across two of the most iconic events in racing.”
Filming for the Documentary Project
“Capturing the Intensity and Emotion”
Filming for the untitled documentary project began in October 2023 and will encompass the driver’s pursuits in both 2024 and 2025. The documentary is being directed by Emmy and Peabody Award-winning filmmaker Cynthia Hill.
“The film is going to show Kyle like people have never seen him — his preparation, his mindset and what it takes to pursue such a daunting challenge,” said Hendrick Motorsports’ Rick Hendrick.
Conclusion
Conclusion: The Unstoppable Larson Returns
In a bold move, Prime Video has announced its support for Larson’s historic 2025 double attempt, greenlighting the film and putting the spotlight on the world’s fastest man. This monumental decision not only showcases the network’s unwavering commitment to motorsports but also highlights the significance of the sport in our lives. The impact of this sponsorship will be far-reaching, not only for NASCAR but also for the broader entertainment industry.
The significance of this partnership cannot be overstated. Larson’s record-breaking attempt sets the bar high for future generations of drivers, while Prime Video’s involvement in the project ensures that the film will be a cinematic event unlike any other. This collaboration will also have a ripple effect, inspiring new fans to take up the sport and explore the thrilling world of motorsports. Moreover, the increased visibility of the sport will undoubtedly lead to more opportunities for athletes, teams, and fans alike.
As we look to the future, it’s clear that this partnership represents a turning point for the sport. With Prime Video’s backing, Larson’s double attempt is poised to become a groundbreaking film that will leave a lasting legacy. As the world watches, one thing is certain: the world of NASCAR is about to get a whole lot more exciting.