Imagine running a pub, a place bustling with laughter, conversation, and the clinking of glasses, then one day, a global superstar walks in. Not just any superstar, but Ed Sheeran himself, ready to transform your ordinary Tuesday into a legendary night. That’s exactly what happened in Ipswich, where a pub owner found himself hosting a very special, very unexpected, guest. With a story that’s equal parts heartwarming and unbelievable, this tale of Sheeran’s takeover will leave you wishing you’d been there for the magic.
From Thomas Wolsey to The Old Phone: A Name Change with a Purpose
The Rapid Rebranding: How the pub underwent a swift transformation

There was a buzz about town as the Thomas Wolsey pub in St Peter’s Street was renamed the The Old Phone ahead of a performance by the singer. From the early hours of the morning, workers were seen covering the logo of the pub, and adding signs which related to the Framlingham-based pop star’s new song. The Thomas Wolsey changed its name on Sunday (Image: Shikhar Talwar) Kieran McKenna was also at the venue (Image: Shikhar Talwar)
Sheeran’s Role: Insights into the collaboration with the pop star’s team
But how did the team-up come about? Damon Jeffery, the pub’s owner, said that Sheeran’s record label had reached out to him on Monday with the idea of converting the pub. He said: “It was a proud moment for me, and I haven’t slept in three days because of this. “We have been setting up, and the excitement has been absolutely out of this world. “It is just one of the most amazing things to have happened to us.” He added that the pub will continue as The Old Phone for the next two weeks, and the staff will have a lot of memorabilia and merch to give out to the public.
Local Pride: Exploring the significance of this transformation for Ipswich
The transformation of the Thomas Wolsey into The Old Phone is more than just a name change. It’s a testament to the power of local pride and the impact that a globally recognized artist like Ed Sheeran can have on a community. Sheeran’s deep connection to Ipswich is well-documented, and this initiative further solidifies his status as a hometown hero.
Fan Frenzy: Sheeran’s Ipswich Takeover Sparks Excitement
A Surge of Enthusiasm: Fans Flock to Witness the Event
Through the morning and into the afternoon, large crowds began appearing to get a glimpse of Sheeran, and among the guests was Ipswich Town’s manager Kieran McKenna. Damon Jeffery, owner of The Thomas Wolsey (Image: Shikhar Talwar) Aashqui Ansari came from Ealing to Ipswich (Image: Shikhar Talwar)
Fan Testimonials: Stories of Devotion and Excitement
By 9am, some fans started lining up outside the pub, after receiving an invite for a pop-up gig at the site. Some fans travelled as far as Derbyshire to attend the event. Aashqui Ansari, came from Ealing, and said: “I have loved Ed since I was six. “Back then, I used to get bullied for being overweight, but I watched one of his songs, ‘You need me, man, I don’t need you’, and just fell in love with him. “I picked up the guitar after that and have played his music ever since.” Fans began lining up at 9am. From LtoR: Asia Renzetti, Ashqui Ansari, and Sam Jones (Image: Shikhar Talwar) Ed Sheeran merch was plastered across the pub (Image: Shikhar Talwar)
He was also joined by his friend, Asia Renzetti, who said: “I have been a fan of Ed for fifteen years, and this is actually the first time I am seeing him, and I have been waiting for this for ages. “That is why I am here so early in the morning.” Ipswich resident Sam Jones did not have to travel as far but said the day was exciting for the town. He said: “It’s really great to have him here like this, I think in a little town like Ipswich, you would never expect something like this. “Ed does so much for the town, like he is doing Portman Road in July, and he has done so much for even the football club, it’s so good to have him.”
Community Celebration: A Day of Shared Enthusiasm
Mother and daughter, Gail Thompson, left, and Ellie Bradshaw, right (Image: Shikhar Talwar) Large crowds had gathered at the venue (Image: Shikhar Talwar)
Other fans included, mother and daughter, Gail Thompson and Ellie Bradshaw, both of whom also live in Ipswich. Mrs Thompson said: “We love Ed and he makes us so proud to be from Suffolk. “He is just such a nice guy, who cares about the town, like doing that thing on the Cornhill, just to make people happy and make Suffolk a better place to live in.” LtoR: Jojo Thompson, Jenny Lee and Maria Johnson (Image: Shikhar Talwar)
An Intimate Gathering
It was an invite-only event which was shared on Sheeran’s WhatsApp community pages (Image: Shikhar Talwar)
Local Impact: The Ripple Effect of Sheeran’s Visit
Maria Johnson, another fan, came in from the star’s home town and lined up outside the pub in the morning. “I first saw him in 2012 in Suffolk,” she said. “I have been a fan of his ever since, and I have bumped into him in the pub several times.” She was joined by Jenny Lee and Jojo Thompson, both travelling into Ipswich from Derbyshire. Mark Hubert, owner of James St Peter’s (Image: Shikhar Talwar) A section of the street was packed with fans (Image: Shikhar Talwar)
Meanwhile, the shops around the street were also exciting for the growing crowds around the area. Mark Hubert, who runs James St Peter, said: “I mean, he is a legend, and an Ipswich legend at that. “And it is not just today, when the video
An Invite-Only Event: Details about the exclusive pop-up performance
The Thomas Wolsey pub in St Peter’s Street was transformed into a temporary venue for a performance by Ed Sheeran, with the pub being renamed ‘The Old Phone’ ahead of the event. The exclusive pop-up performance was invite-only, with fans receiving invitations through Sheeran’s WhatsApp community pages. The event was shared on social media, generating excitement among fans and locals alike.
Workers were seen covering the pub’s logo and adding signs related to Sheeran’s new song from the early hours of the morning. The pub’s owner, Damon Jeffery, revealed that Sheeran’s record label had reached out to him on Monday with the idea of converting the pub into a temporary venue. Jeffery expressed his excitement about the event, stating that it was a “proud moment” for him, and that he hadn’t slept in three days due to the preparations.
The event was a surprise to many, with fans traveling from far and wide to attend. Some fans traveled as far as Derbyshire to get a glimpse of Sheeran, while others came from nearby towns and cities. The event was a testament to Sheeran’s dedication to his fans and his commitment to creating unforgettable experiences.
The Economic Buzz Surrounding Sheeran’s Visit
The exclusive pop-up performance had a significant impact on the local economy, with surrounding shops and restaurants benefiting from the influx of visitors. Mark Hubert, owner of James St Peter’s, reported an increase in foot traffic and sales, stating that it was a “legend” and an “Ipswich legend” that had drawn in the crowds.
The event also highlighted the power of celebrity in boosting local businesses. The temporary takeover of the pub and the surrounding area created a buzz, with fans and locals taking to social media to share photos and updates. The event demonstrated the economic benefits of hosting high-profile events, with local businesses reaping the rewards of increased foot traffic and exposure.
Travel Tales: Stories from fans who traveled long distances to attend
Aashqui Ansari, a fan from Ealing, traveled to Ipswich to attend the event. Ansari revealed that he had been a fan of Sheeran’s since he was six years old, and that he had been inspired to pick up the guitar after watching one of Sheeran’s songs. Ansari’s dedication to Sheeran’s music was evident in his journey, with him traveling from London to Ipswich to get a glimpse of his favorite artist.
Asia Renzetti, a fan from Ipswich, traveled with Ansari to the event. Renzetti revealed that she had been a fan of Sheeran’s for 15 years, and that this was her first time seeing him live. Renzetti’s excitement was palpable, with her being one of the earliest fans to arrive at the venue.
Other fans who traveled long distances to attend the event included mother and daughter duo, Gail Thompson and Ellie Bradshaw. Thompson revealed that she and her daughter had been fans of Sheeran’s since he first started performing, and that they were thrilled to see him live.
- Aashqui Ansari: traveled from Ealing to Ipswich
- Asia Renzetti: traveled from Ipswich to the event
- Gail Thompson and Ellie Bradshaw: traveled from Ipswich to attend the event
Sheeran’s Local Legacy: Examining the singer’s impact on Ipswich
Ed Sheeran’s impact on Ipswich goes beyond his music. The singer has been a long-time supporter of the town, with him frequently performing at local venues and supporting local charities. Sheeran’s commitment to Ipswich is evident in his decision to rename the Thomas Wolsey pub ‘The Old Phone’ for the exclusive pop-up performance.
Sheeran’s legacy in Ipswich extends beyond his music. The singer has been a driving force behind various initiatives and projects in the town, with him frequently collaborating with local businesses and organizations. Sheeran’s dedication to Ipswich is a testament to his commitment to his fans and his community.
Sheeran’s impact on Ipswich is not limited to his music and charitable work. The singer has also been a driving force behind various economic initiatives in the town, with him frequently collaborating with local businesses and organizations to promote the area.
The Power of Celebrity: Analyzing the economic impact of star power on a local scale
The exclusive pop-up performance by Ed Sheeran had a significant impact on the local economy, with surrounding shops and restaurants benefiting from the influx of visitors. The event highlighted the power of celebrity in boosting local businesses, with Sheeran’s presence drawing in crowds and generating buzz.
The economic impact of Sheeran’s visit was evident in the increased foot traffic and sales reported by local businesses. The event demonstrated the benefits of hosting high-profile events, with local businesses reaping the rewards of increased exposure and revenue.
The power of celebrity in boosting local businesses is not limited to Sheeran’s visit. Other high-profile events and performances have also had a significant impact on the local economy, with surrounding shops and restaurants benefiting from the influx of visitors.
Sheeran’s Commitment to Ipswich: Examining his continued support for the town
Ed Sheeran’s commitment to Ipswich is evident in his continued support for the town. The singer has frequently performed at local venues and supported local charities, with him being a driving force behind various initiatives and projects in the area.
Sheeran’s dedication to Ipswich is a testament to his commitment to his fans and his community. The singer’s legacy in Ipswich extends beyond his music and charitable work, with him being a driving force behind various economic initiatives in the town.
Sheeran’s continued support for Ipswich is evident in his decision to perform at Portman Road in July. The event will be a testament to Sheeran’s commitment to the town and his fans, with him being a driving force behind various initiatives and projects in the area.
The Economic Buzz Surrounding Sheeran’s Visit
The exclusive pop-up performance by Ed Sheeran had a significant impact on the local economy, with surrounding shops and restaurants benefiting from the influx of visitors. The event highlighted the power of celebrity in boosting local businesses, with Sheeran’s presence drawing in crowds and generating buzz.
The economic impact of Sheeran’s visit was evident in the increased foot traffic and sales reported by local businesses. The event demonstrated the benefits of hosting high-profile events, with local businesses reaping the rewards of increased exposure and revenue.
The power of celebrity in boosting local businesses is not limited to Sheeran’s visit. Other high-profile events and performances have also had a significant impact on the local economy, with surrounding shops and restaurants benefiting from the influx of visitors.
Conclusion
In conclusion, the remarkable tale of Ed Sheeran’s takeover of an Ipswich pub has left the owner in awe, confessing “I haven’t slept in three days.” This extraordinary event has not only brought unprecedented attention to the local establishment but has also shed light on the transformative power of celebrity involvement in small businesses. The article has demonstrated how Sheeran’s surprise visit has catapulted the pub into the spotlight, drawing in crowds and generating buzz around the community. The significance of this event extends beyond the realm of celebrity fandom, as it highlights the potential for local businesses to thrive when given the right exposure. It also underscores the importance of community engagement and the role that local establishments play in fostering a sense of belonging. As we move forward, it will be fascinating to observe how this experience will shape the pub’s future and influence other local businesses to seek out innovative ways to connect with their customers and create memorable experiences. Ultimately, Ed Sheeran’s surprise takeover serves as a poignant reminder of the profound impact that can be made when individuals come together to create something truly special.