The wait is finally over! Meghan Markle, the Duchess of Sussex, has officially launched her highly-anticipated lifestyle brand, As Ever. And, we couldn’t be more excited! As Ever is more than just a brand – it’s a reflection of Meghan’s passions, values, and commitment to empowering women. With a focus on wellness, self-care, and sustainability, As Ever is poised to become a go-to destination for anyone seeking a healthier, happier lifestyle.
Meghan Markle’s As Ever: A New Era in Home Goods
Product Lineup
The first slate of products from As Ever, Meghan Markle’s new brand in partnership with Netflix, has been released, offering a range of home goods that reflect the Duchess of Sussex’s signature style. Among the eight products launched on Tuesday are raspberry preserves, three types of herbal tea, honey, crepe mix, shortbread cookie mix, and edible flower petal “sprinkles.”
The presence of these products on the As Ever website, Asever.com, marks a significant development in the brand’s launch, which was first announced by Meghan Markle in March 2024 under the name American Riviera Orchard. However, in February, the Duchess took to Instagram to share that the brand would actually be called As Ever, citing concerns that the original name might limit the brand to products made in the Santa Barbara area where she lives.
A closer look at the As Ever product lineup reveals a focus on artisanal and high-quality ingredients, with each item carefully crafted to reflect Meghan’s personal touch. For instance, the raspberry preserves are made with fresh raspberries and a hint of sugar, while the herbal teas come in three varieties, including a soothing chamomile blend and a refreshing peppermint infusion.
Crepe Mix and Shortbread Cookie Mix: Baking with Meghan’s Touch
Among the As Ever products, the crepe mix and shortbread cookie mix stand out as particularly interesting offerings. The crepe mix is designed to be used in a variety of dishes, from sweet crepes filled with fresh fruit to savory crepes filled with cheese and herbs. Meanwhile, the shortbread cookie mix is perfect for whipping up a batch of classic shortbread cookies, complete with a hint of vanilla and a crumbly texture.
The presence of these baking mixes in the As Ever product lineup reflects Meghan’s passion for home cooking and entertaining, as highlighted in her Netflix series, With Love, Meghan. In the show, Meghan shares her favorite recipes and cooking techniques, often incorporating her own personal touches and flair.
Edible Flower Petal “Sprinkles”: Adding a Touch of Whimsy to Your Cooking
One of the most unique and visually appealing products in the As Ever lineup is the edible flower petal “sprinkles.” These delicate, flower-shaped sprinkles are designed to add a touch of whimsy to a variety of dishes, from salads and sandwiches to desserts and cocktails. Made from real flower petals, the sprinkles come in a range of colors and flavors, including rose, lavender, and hibiscus.
The use of edible flower petals in cooking and baking is a trend that has gained popularity in recent years, particularly among chefs and food enthusiasts who value creativity and presentation in their dishes. The As Ever edible flower petal “sprinkles” offer a convenient and easy way to incorporate this trend into your cooking and entertaining.
Background and Inspiration
Meghan’s Passion for Home Cooking and Entertaining
Meghan Markle’s passion for home cooking and entertaining is evident in the As Ever product lineup, which reflects her love of traditional recipes and high-quality ingredients. In her Netflix series, With Love, Meghan, the Duchess shares her favorite recipes and cooking techniques, often incorporating her own personal touches and flair.
Meghan’s experience as a member of the Royal Family has also given her the opportunity to entertain and cook for a wide range of guests, from dignitaries and celebrities to family and friends. Her skills in the kitchen are evident in her ability to whip up complex dishes with ease, often using fresh and locally sourced ingredients.
The Role of With Love, Meghan in the Development of As Ever Products
The Netflix series, With Love, Meghan, has played a significant role in the development of the As Ever product lineup. In the show, Meghan shares her favorite recipes and cooking techniques, often incorporating her own personal touches and flair. The series also provides a glimpse into Meghan’s home life and cooking rituals, offering a unique insight into the Duchess’s personal style and approach to cooking.
The success of With Love, Meghan has helped to establish Meghan as a credible and relatable cooking influencer, with a strong following among fans and enthusiasts. The As Ever product lineup reflects this success, offering a range of high-quality and artisanal products that reflect Meghan’s passion for home cooking and entertaining.
Meghan’s Personal Recipe for Homemade Raspberry Preserves
One of the most popular products in the As Ever lineup is the raspberry preserves, which reflect Meghan’s personal recipe for homemade raspberry preserves. In With Love, Meghan, the Duchess shares her recipe for homemade raspberry preserves, which involves using fresh raspberries and a hint of sugar to create a sweet and tangy spread.
The As Ever raspberry preserves are made using Meghan’s personal recipe, with fresh raspberries and a hint of sugar creating a sweet and tangy spread. The preserves are perfect for using in a variety of dishes, from toast and yogurt to desserts and cocktails.
Brand Philosophy and Future Plans
The As Ever Mission: Bringing Meghan’s Design Aesthetic to Life
The As Ever brand is committed to bringing Meghan’s design aesthetic to life through a range of high-quality and artisanal products. The brand’s mission is to provide customers with unique and stylish solutions for their homes and entertaining needs, while also reflecting Meghan’s passion for home cooking and entertaining.
The As Ever product lineup reflects this mission, offering a range of products that are carefully designed and crafted to reflect Meghan’s personal style and approach to cooking. From the artisanal ingredients to the attention to detail, every aspect of the As Ever products is designed to bring a touch of Meghan’s style to your home and entertaining.
Introducing New Offerings Seasonally: A Look Ahead at Future Products
The As Ever brand is committed to introducing new offerings seasonally, reflecting the changing seasons and tastes of its customers. This approach allows the brand to stay fresh and relevant, while also providing customers with a constant stream of new and exciting products to explore.
A look ahead at future As Ever products reveals a range of exciting and innovative offerings, from seasonal fruit preserves to artisanal baking mixes. The brand is committed to staying true to its mission of bringing Meghan’s design aesthetic to life through high-quality and artisanal products.
The Importance of Quality and Care in Each Piece
The As Ever brand is committed to quality and care in every aspect of its products, from the sourcing of ingredients to the attention to detail in every item. This approach reflects Meghan’s passion for home cooking and entertaining, as well as her commitment to providing customers with the best possible products.
The importance of quality and care in each piece is evident in the As Ever product lineup, which reflects a commitment to using only the finest ingredients and attention to detail in every item. From the artisanal ingredients to the carefully designed packaging, every aspect of the As Ever products is designed to provide customers with a high-quality and unique solution for their homes and entertaining needs.
Conclusion
Meghan Markle’s foray into the wellness world with her new brand, “As Ever,” marks a significant step in her post-royal life. From her carefully curated raspberry preserves to the soothing herbal tea blends, the Duchess is clearly crafting a lifestyle brand that reflects her personal values and experiences. The emphasis on organic ingredients, ethical sourcing, and mindful practices resonates with a growing consumer base seeking authenticity and conscious consumerism. This launch isn’t just about delicious jams and calming teas; it’s about Markle carving out her own space, building a legacy beyond the confines of royalty. “As Ever” has the potential to become a powerful platform for her to champion causes she believes in, such as female empowerment and social justice, while simultaneously offering consumers a taste of her refined sensibilities. Will this venture solidify Markle’s status as a lifestyle icon? Only time will tell, but one thing is certain: “As Ever” is a bold statement, a testament to her ambition and a glimpse into the future she is actively shaping. It begs the question: what other facets of wellness will Markle explore, and how will she continue to redefine the modern Duchess?