The apple doesn’t fall far from the tree, and in this case, Kaia Gerber is taking a page out of her supermodel mom Cindy Crawford’s book when it comes to beauty inspiration. As the 21-year-old model continues to make a name for herself in the fashion industry, she’s finding solace in nostalgic images of her stunning mother, who dominated runways and magazine covers in the 80s and 90s. Page Six reports that Kaia has been turning to pictures of Cindy for guidance, a testament to the enduring influence of her iconic mother. But what does this say about Kaia’s style and aesthetic, and how is she putting her own twist on the Crawford legacy? Let’s take a closer look at this fascinating story of beauty, family, and legacy.
Mother-Daughter Supermodel Duo: Beauty Inspiration and Fashion Collaborations
Kaia Gerber, the 23-year-old supermodel, has been taking inspiration from her mother, Cindy Crawford, for beauty and fashion. Kaia Gerber admitted that, as she ages, she turns to her mother for beauty inspiration and even looks at photos of the iconic supermodel for clues about what she should do with her hair and makeup.
The Influence of Cindy Crawford’s Classic Style
Kaia’s admiration for her mother’s classic style has had an impact on her own fashion choices. Cindy Crawford’s iconic supermodel status has shaped Kaia’s beauty and fashion preferences. Kaia’s mother-daughter style pairs well with the effortless Cali-cool vibe in Vuori’s spring 2025 campaign.
“The nice thing about looking quite similar to a parent is if I want to know if a hair or makeup look will look good on me, I will look up pictures of my mom — because if it looks good on her, most of the time, I can pull it off as well,” the 23-year-old said.
“I trust Kaia’s opinion, but I also don’t wanna be one of those moms that tries too hard,” Crawford, 59, told Morningpicker. “I would never want to compete with my 23-year-old daughter.”
The Gerber-Crawford Family’s Activewear Campaign
Activewear brand Vuori teamed up with the Gerber-Crawford family for its spring 2025 campaign. The supermodels were joined by the entire family — including Rande Gerber, 63, and Presley Gerber, 25, — for an adorable Vuori spring 2025 campaign.
Mother-daughter duo Cindy and Kaia look nearly identical in the imagery, lensed by Cass Bird and styled by Geraldine Saglio, with both exuding an effortless Cali-cool vibe in Vuori’s laid-back, sporty looks.
“The fabric is unlike anything I’ve ever worn,” Crawford said in a press release. “It’s so soft, so versatile, you literally never want to take it off.” It’s the perfect Malibu uniform: from beach walks to workouts to errands, it moves with you effortlessly.”
Kaia echoed her mom, explaining, “Vuori has redefined what everyday style can look and feel like. It undoes the seams between effortless and ease. I love that I can go from a workout to a meeting.”
In the shoot, Cindy rocked elevated loungewear, such as a scoop tank ($58) and straight-leg sweatpants ($108). Meanwhile, her look-alike supermodel daughter showed off her figure in its swimwear, including a bikini top ($68) and one-piece suit ($128). Rande and Presley kept it casual in short-sleeve tees ($79) and athletic shorts ($68).
According to the press release, the Gerber-Crawford family will be long-term collaborators of the activewear label. Though Cindy and Kaia often join forces on fashion campaigns, it’s rare for the whole clan to model together.
Kaia Gerber Turns to Pictures of Look-Alike Mom Cindy Crawford for Beauty Inspiration
Kaia Gerber has admitted that she often turns to her supermodel mother Cindy Crawford for beauty inspiration, even looking at old photos of her mom for clues about what she should do with her hair and makeup.
The 23-year-old supermodel spoke to Vogue about her approach to mother-daughter style, saying that the older she gets, the more she goes into her mom’s fashion “territory,” which she described as classic.
“The nice thing about like looking quite similar to a parent is if I want to know if a hair or makeup look will look good on me, I will look up pictures of my mom — because if it looks good on her, most of the time, I can pull it off as well,” Kaia said.
Cindy Crawford, 59, told the publication that she trusts Kaia’s opinion, but she also doesn’t want to be one of those moms who tries too hard.
“I would never want to compete with my 23-year-old daughter,” Crawford said.
Collaboration with Activewear Brand Vuori
Activewear brand Vuori has teamed up with the Gerber-Crawford family for its spring 2025 campaign, marking a significant collaboration in promoting the brand’s laid-back, sporty looks.
The supermodels were joined by the entire family — including Rande Gerber, 63, and Presley Gerber, 25, — for an adorable Vuori spring 2025 campaign.
Mother-daughter duo Cindy and Kaia look nearly identical in the imagery, shot by Cass Bird and styled by Geraldine Saglio, with both exuding an effortless Cali-cool vibe in Vuori’s laid-back, sporty looks.
“The fabric is unlike anything I’ve ever worn,” Crawford said in a press release.
“It’s so soft, so versatile, you literally never want to take it off.”
Kaia echoed her mom, explaining, “Vuori has redefined what everyday style can look and feel like. It undoes the seams between effortless and ease. I love that I can go from a workout to a meeting.”
In the shoot, Cindy rocked elevated loungewear, such as a scoop tank ($58) and straight-leg sweatpants ($108). Meanwhile, her look-alike supermodel daughter showed off her figure in its swimwear, including a bikini top ($68) and one-piece suit ($128). Rande and Presley kept it casual in short-sleeve tees ($79) and athletic shorts ($68).
According to the press release, the Gerber-Crawford family will be long-term collaborators of the activewear label, meaning they’re sure to front another ad together soon.
Practical Style Advice from the Supermodel Duo
Lessons from Cindy and Kaia’s Fashion Approach
Cindy and Kaia’s approach to mother-daughter style offers valuable lessons for anyone looking to develop their own personal style.
First and foremost, trusting one’s own style and not trying too hard to emulate others is key.
Kaia’s admission that she often looks to her mom for beauty inspiration is a testament to the importance of finding inspiration in those around us, but also balancing that with our own personal preferences and style.
The value of effortless, classic style in everyday life is also exemplified by the Gerber-Crawford family’s Vuori campaign, which showcases the family’s ability to effortlessly transition from one activity to another in Vuori’s comfortable and stylish activewear.
This collaboration is significant not only because it promotes Vuori’s brand but also because it offers a glimpse into the Gerber-Crawford family’s approach to fashion and beauty.
As Kaia said, “If it looks good on her, most of the time, I can pull it off as well.”
This sentiment is reflective of the importance of finding inspiration in those around us, but also trusting our own instincts and style.
In the end, the Gerber-Crawford family’s collaboration with Vuori serves as a reminder that fashion should be effortless, comfortable, and above all, reflective of our own personal taste and style.
Conclusion
In conclusion, Kaia Gerber’s reliance on her look-alike mother Cindy Crawford for beauty inspiration is a testament to the power of familial influence in shaping our aesthetic identities. The article highlights the significance of Crawford’s iconic status in the fashion industry, with Gerber drawing inspiration from her mother’s most iconic looks. This phenomenon is not only a tribute to Crawford’s enduring beauty but also a commentary on the cyclical nature of beauty trends, where the past informs the present.
As we move forward, it will be fascinating to observe how Gerber continues to draw inspiration from her mother’s archives, potentially giving rise to a new wave of ’90s nostalgia in the beauty and fashion spheres. The implications are twofold: not only does this underscore the importance of intergenerational knowledge transfer but also speaks to the human desire for connection and validation. By embracing her mother’s beauty legacy, Gerber is, in effect, forging a deeper bond with her own identity.
Ultimately, Kaia Gerber’s beauty inspiration is a poignant reminder that our sense of self is often deeply rooted in our relationships and the images that surround us. As we curate our own beauty narratives, let us not forget the power of familial ties and the beauty archetypes that have come before us – for in embracing our heritage, we may just discover a beauty that is truly our own.