Terry Crews, the actor, former NFL player, and America’s Got Talent host, has launched a new creative agency. Crews partnered with ad industry veteran Rebecca Flora to create Amen & Amen, a creative agency that focuses on content creation and brand development.
The First Client
The agency’s first client is an up-and-coming sports drink brand called Power X. The brand aims to rival sports drink giants such as Gatorade and Powerade. Crews and Flora will work as creative advisors to Power X, helping it to develop its brand messaging and content strategy.
The Founding of Amen & Amen
Crews said the agency’s name was inspired by his faith. “In essence, it’s saying, ‘let it be so,’ or ‘so be it.’ We want to inspire people to that kind of action, to make things happen,” he said in an interview with Adweek. Flora, who has held senior roles at companies such as Leo Burnett and Publicis, will serve as CEO of the agency.
The Agency’s Focus
Crews said that Amen & Amen will focus on content creation, social media strategy, and brand development. “We’ll be helping brands develop their personality and their voice. We want to create content that resonates with people and helps brands build a lasting connection with their audience,” he said. Flora added that the agency would be able to leverage the power of Crews’ celebrity to help brands get noticed.
The Importance of Authenticity
Crews said one of the agency’s guiding principles would be authenticity. “We want to work with brands that are doing something meaningful and authentic. We believe that’s the only way to create content that truly resonates with people,” he said. He added that he hoped to work with brands that had a purpose beyond just making money.
The Agency’s Future
Crews said that Amen & Amen had already attracted interest from a number of potential clients. “We’ve had a lot of inbound interest from brands that want to work with us,” he said. “I think there’s a real need for what we’re offering. We want to help brands tell their stories in a way that’s authentic and meaningful.”
Amen & Amen will be entering a crowded market, with agencies such as Wieden+Kennedy, Droga5, and Anomaly dominating the creative space. However, Crews said he believed that Amen & Amen could offer something unique. “I think there’s always room for new creativity and new voices. We want to bring something different to the table,” he said.
The Bottom Line
Terry Crews, the actor and former NFL player, has launched a new creative agency called Amen & Amen. The agency’s first client is sports drink brand Power X, and the agency will focus on content creation, social media strategy, and brand development. Crews and his partner, ad industry veteran Rebecca Flora, hope to create content that is authentic and meaningful. They believe that there is a need for more creativity and new voices in the industry.
What does Amen & Amen do?
Amen & Amen is a creative agency that focuses on content creation, social media strategy, and brand development.
Who founded Amen & Amen?
Amen & Amen was founded by actor and former NFL player Terry Crews and ad industry veteran Rebecca Flora.
Who is the agency’s first client?
The agency’s first client is an up-and-coming sports drink brand called Power X.
What is one of the agency’s guiding principles?
One of the agency’s guiding principles is authenticity. Crews and Flora believe that authenticity is the only way to create content that truly resonates with people.
What sets Amen & Amen apart from other creative agencies?
Crews and Flora believe that Amen & Amen can offer something unique in a crowded market. They hope to bring a different voice and perspective to the industry.