“Get ready to level up your entertainment game! The beloved YouTube show ‘Inside’ from popular creators KSI and TBJZL has just made a massive move to Netflix, leaving fans wondering what’s behind this bold decision. For years, ‘Inside’ has been a staple on YouTube, offering an uncensored look into the lives of these two internet sensations as they navigate the wild world of online fame. From hilarious pranks to heart-to-hearts, the show has become a must-watch for anyone looking for a dose of laughter and relatability. But with the ever-changing landscape of the internet and the increasing competition for attention, KSI and TBJZL have decided to take their show to the next level by joining the streaming giant, Netflix. In this exclusive article, we’re diving into the reasons behind their move, what fans can expect from the new season, and why this bold decision could be a game-changer for both the creators and the platform. So, grab your
Why the Limit?

YouTube’s reach and ceiling: Exploring the reasons behind the Sidemen’s decision to leave YouTube
The Sidemen have been among Britain’s most popular YouTubers for the past decade, with more than 146 million subscribers between them. However, they have now “hit the limit” on what they can achieve on the video-sharing platform and are moving “to something even bigger”.
According to Vik Barn, aka Vikkstar123, the group’s decision to leave YouTube is due to the limitations and constraints of the platform. “YouTube opened so many doors for us so we can’t diminish its power and it’s still unrivalled in some ways,” he explained. “But working with Netflix is a cool opportunity for us to reach a new audience. ‘We’re at a ceiling with YouTube – we bring in 20 million UK viewers each month and now we’re thinking about how to connect with different people.”

The Sidemen’s Growth and Expansion
The Sidemen started creating YouTube content in the early 2010s, initially focusing on gaming and reacting to video games. Over the years, the group has branched out to comedy sketches, travel challenges, podcasts, and a dating show. They now employ a production team of more than 100 people who help create the videos and generate ideas.
One idea that has “massively taken off” is Inside, which launched in June on YouTube and racked up 14 million views for its opening episode. The contest saw 10 influencers locked in a house for a week as they battled for a prize with up to £1m. Its success caught the attention of Netflix bosses, who have now commissioned a second UK season and a US version of the show.

The Challenges of YouTube
YouTube’s algorithm-driven recommendations and advertising model can make it challenging for creators to reach new audiences and increase their earnings. The Sidemen, who have a massive following, have found it difficult to break through the noise and connect with new viewers.
As Vik explained, “We’re not saying YouTube is a bad platform, but we’re at a point where we’re thinking about how to connect with different people. We’re not just limited to a certain demographic, we’re not just limited to a certain type of content. We want to make sure we’re reaching as many people as possible.”
Netflix: A New Frontier
The opportunities and potential of Netflix: How the streaming giant can provide a fresh canvas for the Sidemen’s content
Netflix offers the Sidemen a new platform to showcase their creativity and connect with a wider audience. The streaming giant has a massive global reach, with over 220 million subscribers worldwide. By moving to Netflix, the Sidemen can tap into this vast audience and reach new heights.
The Benefits of Cross-Promotion
The Sidemen’s existing YouTube audience can benefit from their presence on Netflix. The group’s fans will have access to exclusive content, and the Sidemen will be able to promote their YouTube channel and other projects to a new audience.
“We’re not just taking our existing audience to Netflix, we’re also bringing our production expertise and our creative ideas,” Vik said. “We’re excited to see how our audience will respond to this new format and how we can work together to create something special.”
The Competition and the Sidemen’s Unique Selling Point
The Sidemen’s content will stand out in the competitive Netflix landscape due to their unique blend of entertainment, humor, and creativity. They have built a loyal following by being authentic, relatable, and entertaining, and this will continue to set them apart on Netflix.
“We’re not just trying to compete with other creators or other shows on Netflix,” Vik said. “We’re trying to be ourselves, to be authentic, and to make content that resonates with our audience. We’re excited to see how our audience will respond to this new format and how we can work together to create something special.”
The Business and Creative Aspects
The creative control and executive producer roles: How the Sidemen will maintain their creative autonomy and involvement in the production of the show
The Sidemen will serve as executive producers on their Netflix show, giving them full control over the creative direction and production of the content. This will allow them to maintain their unique voice and style, while also ensuring that the show meets their high standards.
The Production Process and Fast Turnarounds
The Sidemen are known for their fast-paced production style, often shooting and editing content within a short timeframe. They will need to adapt to Netflix’s production process, which may involve longer shooting schedules and more rigorous editing standards.
“We move at a really fast pace – sometimes we shoot on Wednesday and by Sunday we will have uploaded a two-hour video,” Vik explained. “So we wanted to make sure Netflix were happy with the fast turnarounds and us being very dynamic.”
The Potential for New Ventures and Collaborations
The move to Netflix can lead to new opportunities and partnerships for the Sidemen. They can collaborate with other creators, producers, and brands, and explore new formats and genres.
“We’re excited to see what opportunities arise from this new partnership,” Vik said. “We’re looking forward to working with Netflix and exploring new ways to create content and engage with our audience.”
Conclusion
In our article, we explored the reasons behind KSI and TBJZL’s decision to migrate their popular Sidemen YouTube show ‘Inside’ to Netflix. The key takeaway is that the duo sought a more extensive platform to showcase their content, leveraging Netflix’s vast reach and diverse audience. They emphasized the need for creative freedom, allowing them to produce more experimental and innovative content that might not be suitable for traditional YouTube formats.
The implications of this move are significant, as it marks a shift in the way content creators approach their online presence. By embracing the Netflix model, KSI and TBJZL are paving the way for other digital influencers to follow suit. This could lead to a redefinition of the role of YouTube in the digital landscape, as creators increasingly seek out more flexible and lucrative opportunities. Furthermore, the success of ‘Inside’ on Netflix will likely inspire other creators to experiment with new formats and push the boundaries of online storytelling.
As the lines between traditional broadcasting and digital media continue to blur, it’s clear that the future of content creation is more interconnected than ever. With KSI and TBJZL leading the charge, we can expect to see a new wave of innovative content that defies genre and format. As the saying goes, “the only constant is change,” and the world of digital entertainment is undergoing a seismic shift. As we look to the future, one thing is certain: the possibilities are endless, and the next great chapter in the evolution of online content is only just beginning.