Escada at German fashion brand features pop singer Rita Ora in its Fall-Winter 2019 campaign this Monday. Earlier, she also teamed up with the label to release a heart-shaped signature bag in a bright-red hue.
It’s the collection that empowers women. Rita posts on Instagram sharing her second collaboration with the brand. Her first collaboration with the brand was for Spring-Summer 2019 campaign.
Rita Ora is a 28-year-old famous singer and actor. She is the new brand ambassador of Escada.
The brand made Rita as the face of their spring campaign on January 14, 2019. In March 2019, Rita released a version of the Escada Heart bag which she co-designed.
Besides, Women for Women International receives a part of the proceeds from the sale of the designer handbag. Women for Women International is a charity helping the female war survivors to rebuild their lives.