Finally year’s VMAs, Maluma made that big appearance to play out his hit tune “Hawaii” in a neon yellow suit from Balmain’s impending menswear assortment. The design sees would eventually shape the beginning of more extensive cooperation between the Colombian vocalist and Balmain inventive chief Olivier Rousteing, which is being uncovered today.
Balmain x Maluma is an assortment of prepared-to-wear and shoes loaded with splendid, tropical tones just as highly contrasting stripes roused by Miami style.
The association was initially proposed for Maluma’s visit, which was delayed because of the pandemic, so they expanded their coordinated effort as a unique, restricted version case.
This cooperation addresses us consolidating our design and music universes, and defying the norms with style, colors and for the most part critically mixing our societies together,” Maluma said in an explanation. “It’s been one of my objectives to work with a regarded style house on an assortment, however, this excursion was really energizing, as Olivier pushed me to plan with him and sketch looks that I for one will wear off the stage and grandstand high couture with a touch of Papi Juancho.”
The brand likewise made a playlist including tunes that propelled the assortment, which is accessible now on Apple Music. “It mirrors this current house’s unmistakable DNA, wherein music and style are completely interwoven,” said Rousteing. “Neither Maluma nor I might consider design without a full aiding of music (or the other way around).”
“It’s been one of my objectives to work with a regarded style house on an assortment, however, this excursion was really energizing, as Olivier pushed me to plan with him and sketch looks that I for one will wear off the stage and grandstand high couture with a touch of Papi Juancho.”
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