The much-awaited collection from Beyonce’s Ivy Park and Adidas collaboration dropped in a day early and took the internet by storm. As opposed to the original release date of the mega fashion line which is 18th January, a limited supply of apparels and shoes were made available on the Friday afternoon for people to grab a piece of their desired product from the collection.
The athleisure line with its very arrival created frenzy on social media among people especially Beyonce’s fans fondly known as Beyhive. The #IvyParkXAdidas hashtag trended in the United Stated during the day time and made it to the top #3.
The musician has been heavily promoting the re-launch of her fashion line after acquiring the complete rights of Ivy Park and collaborating with Adidas which gave her the freedom to continue to own her line completely. The actress had released a teaser video early this month giving a sneak peek in the unisex collection about which she was very excited.
The pop-star gifted her brand products to some of her close friends from the industry. However, it wasn’t just a product or two; she gifted an entire wardrobe filled with her merchandise. Some of the stars like Reese Witherspoon, Yara Shahidi and Ellen DeGeneres showcased their newly received gifts on their social media accounts.
The collection features a wide variety of options starting from $25 for accessories to going up to $250 for clothes. The fashion line comprises of bodysuits, hoodies, joggers, jackets and four different sneakers: Ultra Boosts, two colour styles of the Nite Jogger, and the Sambarose designed by the pop-singer herself as it reflects her idea of fashion and comfort.
The collection has been launched online and in selective stores. So, get going to grab your favourite product before the stock runs out.