“The Pulse of African Storytelling Shifts: Netflix Africa Makes Key Hire Amid Tendeka Matatu’s Departure” In a move that’s set to redefine the face of African storytelling on the global stage, Netflix Africa has made a strategic hire to spearhead its scripted content division. The news comes on the heels of a notable exit, with Tendeka Matatu, a leading figure in shaping the continent’s narrative on the popular streaming platform, parting ways with the company. As the entertainment industry continues to evolve, Morningpicker takes a closer look at this pivotal development and what it means for the future of African content on Netflix.
Netflix Africa’s New Director of Scripted Content: A Shift in Focus
Morningpicker has learned that Netflix Africa has appointed a new Director of Scripted Content, marking a significant shift in the company’s focus on local productions. Kaye-Ann Williams, a former Amazon executive, will take on the newly-created role, overseeing a team that develops and creates African original films and series.
New Leadership and New Focus
Williams’ appointment comes after a short stint as content boss at Primedia Studios and her experience as Head of Scripted Series and Movies at Prime Video/Amazon Studios. She will report to Ben Amadasun, Netflix’s Vice President of Middle East & Africa Content, and will be based in Africa.
Ben Amadasun expressed his excitement about having Williams on board, highlighting her ability to create ambitious projects and nurture local creative partnerships. “I’m delighted to welcome Kaye-Ann to the team as we strengthen our long-term commitment to African storytelling,” he added. “I look forward to working alongside her to further build on the wonderful work the team has done so far to deliver compelling stories from Africa and to nurture our many local creative partnerships.”
Tendeka Matatu Exits, Leaving Behind a Legacy
The exit of Tendeka Matatu, who was Director of Local Language Films, Africa, for the past three years, leaves a void in the Netflix Africa team. However, Williams is expected to build on the work he did, which included developing and producing local language films such as Heart of the Hunter and Kandasamys: The Baby.
No word on Matatu’s next move, but sources close to the matter indicate that he is pursuing other opportunities. His departure comes after a significant contribution to Netflix Africa’s local language film department, and his legacy is expected to continue through the work of Williams and her team.
Assessing the Impact of the Move
Netflix’s Commitment to African Storytelling
The move is seen as a significant step towards Netflix’s commitment to strengthening its investment in African storytelling. The company has been investing heavily in local productions, including TV series and films, and has seen significant success with titles such as Queen Sono and Kandasamys.
Since kickstarting local African commissioning with 2020’s Queen Sono, Netflix has cited significant deals struck with the likes of Silverton Siege’s Mandla Dube and Jayan Moodley, creator of the Kandasamys franchise. The company has also unveiled a trio of new movies along with a Blood Legacy series from Blood & Water producer Gambit Films and reality show Love Never Lies: South Africa.
Addressing Concerns About Funding and Layoffs
The decision comes after Amazon cut funding in Africa and made layoffs last year, which raised concerns about whether Netflix was heading in the same direction. However, Netflix pushed back, noting that it is “strengthening its investment in African storytelling” and pointing to Williams’ stellar credentials.
Sources close to the matter indicate that Netflix is committed to its investment in African storytelling and is not planning to cut funding or make layoffs in the region. The company is instead focused on building on its success with local productions and continuing to nurture its partnerships with local creatives.
Analysis of the Executive Restructuring
Head of Drama Jinny Howe Expands Her Role
In a separate move, Morningpicker has learned that Netflix’s Head of Drama, Jinny Howe, is expanding her oversight to all of the streamer’s drama areas. This includes Spectacle + Event, current series, and shows coming out of Netflix’s roster of overall deals.
Howe’s elevation is part of an executive restructuring by Peter Friedlander, Netflix’s Head of UCAN Scripted series, who is streamlining the division to have two direct reports, VP Drama Howe and VP Comedy Tracey Pakosta. The restructuring is seen as a move to create more direct reports and streamline the division.
Restructuring of Scripted Series
The restructuring of the scripted series division has resulted in the departure of Kelly Luegenbiehl, who will be replaced by Howe. Luegenbiehl served as VP International Original, focusing on European local language series, before she was tapped to lead the franchise TV team in Netflix’s fall 2020 restructuring.
During her tenure, Luegenbiehl developed and helped grow one of Netflix’s biggest drama franchises, The Witcher. She also played a significant role in the development of other hit series such as Dark, Lupin, Sacred Games, and Elite.
Practical Aspects of the Move
Williams’ First Project
Williams will commence her role next month and will be based in Africa. She will report to Ben Amadasun and will focus on local productions, including TV and movies. Her first project is expected to be announced in the coming months.
Coming Months
The coming months will be significant for Netflix Africa as the company continues to build on its success with local productions. With Williams on board, the company is expected to continue its investment in African storytelling and nurture its partnerships with local creatives.
Future Developments
The move is expected to have a positive impact on Netflix Africa’s content offerings, with Williams bringing her expertise and experience to the team. The company is expected to continue its growth in the region and establish itself as a major player in the African streaming market.
Conclusion
Conclusion: The Evolution of Streaming in Africa
In a significant shake-up, Netflix Africa has appointed a new Scripted Content Chief, marking a crucial shift in the company’s strategy to cater to the growing demand for local content in the continent. This move comes in the wake of Tendeka Matatu’s exit, a development that has sent ripples across the African entertainment industry. As we summarize the key points, it’s clear that Netflix is doubling down on its commitment to produce more original content that resonates with African audiences. The appointment of a new Scripted Content Chief signals a renewed focus on storytelling that is authentic, relatable, and culturally relevant.
The significance of this development cannot be overstated. As the streaming landscape in Africa continues to evolve, Netflix’s decision to beef up its local content offerings is a testament to the company’s recognition of the immense potential of the African market. With the continent’s growing middle class and increasing internet penetration, the demand for high-quality, engaging content is on the rise. By investing in local talent and stories, Netflix is poised to capture a significant share of this market, solidifying its position as a leader in the African streaming space. As the company continues to expand its operations, we can expect to see more innovative content that showcases the diversity and richness of African culture.
As we look to the future, one thing is certain: the African streaming landscape will continue to be shaped by the likes of Netflix, who are willing to take bold risks to deliver content that resonates with local audiences. With the appointment of a new Scripted Content Chief, Netflix has sent a clear message that it is committed to storytelling that is authentic, innovative, and culturally relevant. As we wait with bated breath to see what’s next, one thing is clear: the future of African streaming has never looked brighter, and we can’t wait to see what’s in store.