“Unleashing a Booming New Lineup: Fox Expands Super Bowl Reach with Tubi”
As the Super Bowl season gets underway, the excitement is palpable, and with it, a surge in demand for premium sports content. In a bold move, Fox has announced a packed lineup for the big game, bolstered by a new partnership that’s set to revolutionize the way we watch live sports. With the addition of Tubi, a free streaming outlet, Fox is about to give its viewers a more comprehensive and accessible Super Bowl experience than ever before.
Fox Adds Tubi To Its Super Bowl Formation, Setting Live 4K Simulcast On Free Streaming Outlet
Fox Corp. has set a “Tubi takeover” for next month’s coverage of Super Bowl LIX, highlighted by a livestream of the game on the free, ad-supported service. The Tubi presence will complement game coverage across multiple platforms on February 9, including the Fox broadcast network, Fox Deportes, and NBCUniversal’s Telemundo (which acquired a share of Spanish-language rights).
Main Telecast and Game Coverage
The main telecast will be available on the Fox broadcast network, Fox Deportes, and NBCUniversal’s Telemundo, offering viewers a comprehensive view of the action-packed game. Additionally, the Tubi livestream will feature Fox’s pregame show and its own red-carpet show hosted by model and actress Olivia Culpo, providing a unique behind-the-scenes look at the big day.
Tubi’s Role in the Live 4K Simulcast
Fox Corp. executives have emphasized that live programming is not a strategic priority for Tubi, which sees about 95% of its viewing coming from on-demand titles. However, Tubi will be offering live 4K simulcast of the Super Bowl on free streaming outlets like the Roku Channel and Pluto TV. This move is designed to attract younger viewers who are drawn to live sports and fast-paced entertainment.
Implications for Streaming Services
The addition of Tubi to Fox Corp.’s Super Bowl lineup has implications for other streaming services. Peacock and Paramount+ are subscription services that offer on-demand titles, but they are not as invested in live sports as Tubi. The rise of free streaming peers like the Roku Channel and Pluto TV suggests that viewers are increasingly opting for ad-supported options over paid subscription services.
On-Demand Titles and Tubi
Fox Corp. has previously emphasized that on-demand titles are a key part of its strategy. However, Tubi has expanded its original programming offerings in recent years, which may help the service to stand out in the crowded on-demand market. One of the standout performers from the library of 300 original titles to date has been the movie Sidelined: The QB and Me, which was one of the top-viewed titles in all of streaming upon its debut last November.
Viewership and Revenue
Fox Corp. has set a new target for Tubi, aiming to surpass $1 billion in annual revenue. The company has also overhauled its executive leadership in an effort to reach this goal. The addition of Tubi to the Super Bowl lineup has helped to position the service as a major player in the live sports market, and the company is likely to see significant growth in viewership and revenue as a result.
Conclusion
Fox Corp. has set a “Tubi takeover” for next month’s coverage of Super Bowl LIX, highlighted by a livestream of the game on the free, ad-supported service. The Tubi presence will complement game coverage across multiple platforms, offering viewers a comprehensive view of the action-packed game. The implications for streaming services are significant, as the addition of Tubi to Fox Corp.’s Super Bowl lineup suggests that viewers are increasingly opting for free streaming options over paid subscription services.
Conclusion
As the Big Game approaches, Fox has made a strategic move to bolster its Super Bowl coverage by incorporating Tubi, a free streaming outlet, into its broadcasting lineup. This bold decision sets the stage for a live 4K simulcast, offering viewers a seamless viewing experience across various platforms. By tapping into Tubi’s vast library of content, Fox aims to enhance the overall entertainment value of the event, providing an immersive experience for fans worldwide.
This partnership has significant implications for the broadcasting industry, as it marks a significant shift towards integrating free streaming services into live events. This trend is likely to continue, with other major networks and sports organizations following suit. Moreover, the incorporation of 4K technology further emphasizes the importance of delivering high-quality visuals to viewers. As streaming services continue to play a pivotal role in the media landscape, this collaboration serves as a testament to the evolving nature of broadcasting.