Breaking News: The Soundtrack to Your Favorite Films Just Got a Whole Lot More Interesting! In a dramatic twist that’s music to the ears of film enthusiasts everywhere, Flute Film, the production company behind some of the most iconic movies of our time, has announced a major rebranding effort. Effective immediately, the company will now be known as Flimmer, a nod to the captivating cinematic experiences that have left audiences spellbound. But that’s not all – this seismic shift is also accompanied by a major shake-up at the top, as two industry heavyweights, Roland Emmerich and Marco Kreuzpaintner, join Flimmer’s advisory board. In this exclusive article, we’ll dive into the reasoning behind this bold move, what it means for the future of the company, and what exciting projects are on the horizon for Flimmer. So, grab your popcorn and get ready to immerse yourself in the thrilling world of cinema!
The Rebranding and Reunion

Christopher Zwickler, Managing Director and producer at Flimmer, has reacquired the rights to the Flimmer brand from France’s Webedia for an undisclosed fee. This move marks a significant development in the company’s history, as Flimmer will now operate under its original name, Flimmer, going forward.
Flammer was originally launched as a marketing agency and film trailer maker by Zwickler, Roland Emmerich, and Marco Kreuzpaintner. Now, with the brand’s return, the trio is reuniting with Emmerich and Kreuzpaintner joining Flimmer’s advisory board. This reunion is set to bring a new era of collaboration and creativity to the company.

Key Players Return to Flimmer
As part of the rebranding, Emmerich and Kreuzpaintner have joined the advisory board, bringing their extensive experience and expertise to the table. Emmerich, known for directing Independence Day, will contribute his knowledge of the film industry, while Kreuzpaintner, who recently co-directed Those About to Die, will share his insights on storytelling and production.
Zwickler expressed his excitement about the reunion, stating, “Since my first feature film, Down The Escalator, I have viewed filmmaking as something holistic that includes marketing as well as production. I am particularly happy that Roland Emmerich and Marco Kreuzpaintner will continue to accompany me on this journey.”

Flimmer’s New Structure and Strategy
As part of its rebranding, Flimmer has decided to unify its film and TV production with marketing and audience engagement under one roof. This move aims to create a more streamlined and efficient operation, allowing the company to better serve its clients and projects.
Key hires have been made to support this new strategy, with Solmaz Sohrabi joining as a producer in the TV and film division. Sohrabi brings eight years of experience collaborating with Gabriela Sperl, and will be responsible for overseeing the production of Flimmer’s film and TV projects.
New Marketing Unit Established
Charlotte Marie-Claire Kretschmer has been appointed to oversee the marketing unit, focusing on both in-house and external projects. Kretschmer has a deep understanding of the marketing landscape, having worked with Flimmer during its early days as a start-up.
Zwickler’s vision for Flimmer’s new structure and strategy is centered around a holistic approach to filmmaking. He believes that marketing and production are inextricably linked, and that a more integrated approach will allow Flimmer to deliver better results for its clients and projects.
Flimmer’s Current and Upcoming Projects
Flimmer is currently working on several high-profile projects, showcasing its commitment to producing innovative and engaging content. One of its most notable productions is the musical fantasy film The Magic Flute, based on Wolfgang Amadeus Mozart’s opera of the same name.
Upcoming Netflix Film
Flimmer is also set to release an upcoming Netflix film based on the story of German NGO Jugend Rettet and its ship, the Iuventa. The film, currently in post-production, tells the story of the Iuventa’s rescue of thousands of migrants in the Mediterranean Sea in 2016. Louis Hofmann will lead the cast, with Markus Goller directing.
Additionally, Flimmer has scheduled the release of a film adaptation of Édouard Louis’ novel ‘History of Violence’ for late summer. This highly anticipated project promises to deliver a thought-provoking and engaging story, further solidifying Flimmer’s reputation as a leading production company.
Implications and Analysis
The rebranding of Flute Film to Flimmer marks a significant shift in the company’s strategy and structure. This move is expected to have a positive impact on Flimmer’s future, as it seeks to establish itself as a major player in the film and TV production industry.
The Return of Emmerich and Kreuzpaintner
The return of Emmerich and Kreuzpaintner to Flimmer is a significant development, bringing a wealth of experience and expertise to the company. This reunion is set to boost Flimmer’s credibility and reputation, as it seeks to establish itself as a leading production company.
The Significance of Flimmer’s New Structure and Strategy
Flimmer’s new structure and strategy aim to create a more streamlined and efficient operation, allowing the company to better serve its clients and projects. This holistic approach to filmmaking is centered around the idea that marketing and production are inextricably linked, and that a more integrated approach will deliver better results.
The implications of Flimmer’s rebranding and new strategy are far-reaching, with the potential to impact the entire film and TV production industry. As a leading production company, Flimmer is set to play a significant role in shaping the future of the industry.
Conclusion
In conclusion, the recent rebranding of Flute Film to Flimmer has sent shockwaves throughout the film industry. As we’ve explored in this article, the company’s decision to revert to its original name, Flimmer, marks a significant shift in its approach to storytelling and production. The addition of renowned filmmakers Roland Emmerich and Marco Kreuzpaintner to the advisory board further underscores the company’s commitment to innovation and excellence.
The implications of this rebranding are far-reaching, as Flimmer seeks to carve out a new identity for itself in the competitive landscape of the film industry. With its fresh start comes a unique opportunity for the company to redefine its creative vision and push the boundaries of storytelling. As Flimmer embarks on this new chapter, it will be exciting to see how the company’s artistic voice evolves and what kind of cinematic masterpieces it will produce.
As the film industry continues to evolve, it’s clear that Flimmer is poised to make a significant impact. With its bold rebranding and esteemed advisory board, the company is well-positioned to create a new standard for storytelling and production. As we look to the future, it’s clear that Flimmer’s rebranding is a harbinger of exciting times ahead, and we can’t wait to see what the company has in store for us.