It’s Christmas time and British department store John Lewis drop their annual Christmas ad.
This year, it’s all about a nervous dragon named Edgar, who can’t seem to stop lighting things on fire. Snowman gets reduced to a puddle and other failures such as ice-skating got ruined when he accidentally melts the ice-rink
Things take a turn for the worse when he burns down the village Christmas tree. The little dragon Edgar worried that he might ruin the Christmas festivities even further, he runs towards his home and slams the door shut.
But his best friend Ava – played by 10-year-old Ruby Dailly hopes and tries to think and find a way for him to be involved and actually help. Ava hands him a Christmas pudding so he can play a unique role in the village feast – lighting it in his own special way. The little creature finally manages to find a slightly more toned-down use for his scorchy powers.
The ad ends with a beautiful message Show them how much you care.