Streaming services have become more popular than ever before, which places digital video entertainment at the core of investors’ interests. However, this doesn’t mean investors should take a plunge in this category.
Many media and tech companies are trying to enter the market, and HBO Max is the latest to recently succeed. However, it seems like Disney (NYSE:DIS), Netflix (NASDAQ:NFLX) and Roku (NASDAQ:ROKU) still lead the way with abundant untapped potential.
Netflix
Netflix was the first to enter the video streaming market over a decade ago (2007), and now it’s expected to have 190 million paying subscribers by the end of June. Apart from being a progressive company, who even cannibalized their own DVD business, there is also another advantage of investing in Netflix. This company has years of experience in this field, making them experts in content and security, unlike many new entrants.
As an incumbent, Netflix can afford to invest in its content, more than any other similar business in the industry. They also have lower expenses and higher profits, considering that the investment is spread across all of their consumers.
Being a market leader, it’s easy to understand that they will be a producer’s first go-to streaming service when they want to sell a new movie or show. Netflix has gathered a lot of advantages in more than one decade of experience, such as know-how, and competitors have nothing to outdo them. Furthermore, they also seem to keep up with recent developments, so their potential remains high for investors interested in long-term gains and security.
Disney
Over the past couple of months, new services started to appear on the market, but neither of them was as successful as Disney. Having launched in November 2019, the platform already has 50 million subscribers and the top show in December last year was Star Wars’ The Mandalorian.
Disney is certainly no pioneer, but their intellectual property is certainly unconquerable. Lucasfilm certainly paid off with The Mandalorian. Pixar, and Marvel projects are en route. This success can be hardly topped, but it is also important to consider its own franchises, as well.
Another great advantage is that they have experience in the field of entertainment for decades. Since the pandemic has stopped the film production, the years of creating content come as a benefit to them as they have a wide pool of resources, unlike other competitors. For more information on how to stream the most favorite Disney shows and other titles, Streamingwars.com has a wide collection of options and discounts that offer access to the most popular services.
Roku
Roku was last year’s most popular stock with a 400% increase in share price in 2019. However, this year, it shed 20% of that value, but this does not mean it is losing its leading position. Similar to Netflix, Roku is a trend-setter as they started to conceptualize the first streaming media device, approximately at the same time when Netflix was getting out of the DVD business.
However, Roku’s core advantage is its independence. While they have their own established rivals which offer similar services, Roku is the only one that is not controlled by any tech giant. They genuinely offer their customers access to a wide range of third-party apps, which made them the top choice for smart TV manufacturers. As a result, Roku’s operating system is in more than a third of the TVs sold in the US. They have nearly 40 million Roku users on their addictive platform as people are spending more and more time streaming with Roku.
Many video streaming services will show up, some will go as fast as they’ve arrived, and some will be with us for a long while. Roku, Disney and Netflix however, are here to stay and based on their success, it seems that they will be hard to push aside.