Here’s a captivating introduction for the article: “Just when we thought Austin Butler’s heart was still reeling from his recent breakup with Kaia Gerber, the dashing actor proves that love is just a pose away. Weeks after going their separate ways, Butler has landed a dapper new campaign with Saint Laurent, and it’s a stylish rebound if we ever saw one. The 30-year-old heartthrob, known for his chiseled looks and captivating performances on screen, brings his effortless charm to the French fashion house’s latest ads, showcasing a wardrobe of sleek suits, sharp accessories, and, of course, that signature Saint Laurent swagger. But the real question on everyone’s mind is: what’s behind this sudden sartorial splash? Is this Butler’s way of moving on from his high-profile split, or is it just his way of showing off his impeccable style? Dive in to find out, and get ready to be dazzled by Butler’s dashing new persona.”
Austin Butler’s Dapper New Saint Laurent Campaign
Austin Butler’s smolder is the warmth we need this winter. On Wednesday, Jan. 22, Saint Laurent announced that the Oscar-nominated actor, 33, is the face of its spring 2025 campaign. In a short promotional clip released by the fashion house, Butler dazzles in a dapper tan blazer, which he pairs with a wide pin striped button down and a dark teal tie — set against a daytime city skyline.
In the campaign, the Elvis star rocks his signature shaggy hair — evidently filmed before he debuted a shocking buzz cut while in Tulum, Mexico, with several other production members of the forthcoming Darren Aronofsky movie Caught Stealing.
This isn’t the first time the Elvis star has collaborated with the brand. In August 2023, YSL Beauty announced the actor as the global ambassador for its MYSLF men’s fragrance, and the next month, he scored a front-row seat to the fashion house’s Spring/Summer 2024 collection at Paris Fashion Week.
Butler has also been known to rock Saint Laurent on the red carpet — wearing a pair of jaw-dropping looks by the fashion house at the 2023 Oscars and Vanity Fair Oscar Party later that night.
Reinforcing Style Icon Status: A Look at Butler’s Previous Collaborations
The campaign comes two weeks after news of Butler’s split from his girlfriend, supermodel-actress Kaia Gerber. On Jan. 7, three years after the pair went public with their romance, a source confirmed to PEOPLE that they were going their separate ways.
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
Austin Butler’s Relationship Status and Recent Breakup
The duo first sparked dating rumors in December 2021 after they were spotted attending a yoga session, and PEOPLE confirmed that they were spending time together ahead of the holidays.
Over the following few months, the pair were spotted out and about — on a casual supermarket stroll, taking a walk on Valentine’s Day and traveling to Paris together — before they made their official debut as a couple at W Magazine’s annual Best Performances party ahead of the 2022 Oscars.
Advertisement Advertisement Advertisement
Related: Kaia Gerber and Austin Butler’s Relationship Timeline It would be the first of several joint red carpet appearances for the couple: Butler and Gerber shared a steamy kiss at the 2022 Met Gala, rocked coordinating looks at the Time100 gala in 2023 and stepped out together at the Vanity Fair Oscar Party that year.
And the pair were not afraid to share a little PDA off the carpet as well, showing off their love with a passionate kiss at the Cannes Film Festival premiere of Butler’s film Elvis.
Practical Aspects and Implications
Butler’s Campaign and His Connection to the Brand
This collaboration further solidifies Butler’s status as a style icon and reinforces Saint Laurent’s reputation for selecting influential figures to represent its brand on the red carpet and beyond.
Together, the imagery of the campaign visuals and accompanying video evoke a sense of timeless elegance and modern masculinity, aligning with the house’s founder, Yves Saint Laurent himself, whose boxy strong-shouldered suits inspired the new season styles seen here.
The Future of Butler’s Career and Fashion Influence
Austin Butler and Kaia Gerber Split After 3 Years of Dating: Reports Together, the imagery of the campaign visuals and accompanying video evoke a sense of timeless elegance and modern masculinity, aligning with the house’s founder, Yves Saint Laurent himself, whose boxy strong-shouldered suits inspired the new season styles seen here.
This isn’t the actor’s first foray into the world of Saint Laurent. He previously served as the global ambassador for YSL Beauty’s MYSLF men’s fragrance, a role that further cemented his connection with the brand.
Outside of official campaigns, Butler has consistently chosen Saint Laurent for high-profile appearances, including the 2023 Academy Awards and the subsequent Vanity Fair Oscar Party, where he donned not two full looks each woven with the house’s suave style codes.
Conclusion
As we conclude our exploration of Austin Butler’s dapper new Saint Laurent campaign, it’s undeniable that the actor’s recent split from Kaia Gerber has had a profound impact on his career trajectory. The campaign, which features Butler donning sleek, high-fashion ensembles, serves as a testament to his versatility and ability to adapt to new roles. Moreover, his partnership with Saint Laurent underscores the fashion brand’s commitment to pushing boundaries and showcasing the beauty of androgynous style.
The significance of this campaign extends beyond Butler’s personal life, as it marks a significant shift in the fashion industry’s approach to masculinity. By featuring a male model in a traditionally feminine role, Saint Laurent is challenging traditional gender norms and offering a fresh perspective on what it means to be stylish and desirable. As the industry continues to evolve, it will be exciting to see how other brands and designers follow suit, incorporating more diverse and inclusive representations of beauty and fashion.