Shocking: YouTube’s Top Marketing Trends for 2024 Revealed

YouTube is the Third Most Popular Social Network

• Estimated 2.53 billion monthly active users
• 76% of consumers are on YouTube, making it the most-watched social network
• Dominates social media users, with 5.24 billion potential ad reach

YouTube’s massive user base makes it a top destination for brands looking to connect with a massive audience. The platform’s popularity is expected to continue growing, with over 3 billion monthly active users in 2025.

YouTube has 2.53 Billion Monthly Active Users

47% of YouTube users interact with brands at least once a week

• 32% engage daily, highlighting the platform’s potential for long-term brand visibility
• Consistently posting valuable content, such as product tutorials or entertaining videos, can keep brands top of mind

Nearly Half of All YouTube Users Engage with Brands Weekly

YouTube has the largest share of time spent on social media

• 48.7 minutes per day, with viewers watching 1 billion hours of content each day
• The average daily time spent on YouTube is increasing, making it ideal for engaging content
• Consider creating high-resolution videos suitable for TV viewing to maximize engagement

Viewers Watch 1 Billion Hours of YouTube Videos Per Day

Over one-third of consumers use YouTube to keep up with trends

• 37% of users rely on YouTube and TikTok to stay in the loop
• Trending topics on TikTok can fade fast, while YouTube content has a longer shelf life, giving brands more time to make an impact

YouTube is the Most-Used Platform by Consumers

3.065 billion monthly active users

• 90% of consumers maintain a profile on Facebook
• Facebook is the largest social network in the world
• Facebook is the most-used platform by consumers

Facebook is the Largest Social Network in the World

90% of consumers maintain a profile on Facebook

• 3.065 billion monthly active users
• 90% of Facebook users maintain a profile
• Facebook’s ability to drive direct purchases and its strong marketing appeal make it a top choice for brands

Facebook’s Near-Unciversal Adoption and Strong Marketing Appeal Make It a Top Choice

Ninety percent of consumers said they interact with brands more often on social media than six months ago

• Ninety percent of consumers rely on social media to keep up with trends and cultural moments
• The amount of time internet users spend on social media declined slightly to 141 minutes per day

Social Media Advertising Spend is Projected to Reach $276.7 Billion in 2025

Total spend on social media advertising is projected to reach $276.7 billion in 2025

• 83% of total social media ad spending will be generated through mobile by 2030
• Social media ads are the leading source of brand awareness among internet users aged 16 to 34

Marketers Spend an Average of $46.47 per User to Reach Social Audiences

Marketers spend an average of $46.47 per user to reach social audiences

• As more businesses invest in ads, competition is increasing
• Brands that want strong ROI will need to work harder
• Prioritizing audience targeting, creativity and strategic budgeting will separate winners from those just burning through ad dollars

Top YouTube Stats for Marketers

As a marketer, staying up-to-date with the latest YouTube statistics is crucial to fine-tuning your strategy and connecting with the right audience. In this article, we’ll explore the top YouTube stats that marketers should know in 2024, as reported by Sprout Social.

Facebook is the Most-Used Platform by Millennials

According to Sprout Social, Facebook is the most-used platform by millennials, with 70% of users aged 18-24 using the platform. This highlights the importance of having a strong Facebook presence for brands targeting this demographic.

Social Media Advertising is Projected to Reach $276.7 Billion in 2025

According to Sprout Social, social media advertising is projected to reach $276.7 billion in 2025, with 83% of that ad spend total generated on mobile by 2030. This emphasizes the growing importance of mobile-first advertising strategies.

Total Spend on Social Media Advertising is Projected to Reach $276.7 Billion in 2025

As mentioned earlier, social media advertising is projected to reach $276.7 billion in 2025. This represents a significant increase from previous years and highlights the growing importance of social media advertising in the marketing mix.

Social Media Ads are the Leading Source of Brand Awareness Among Internet Users Aged 16 to 34

According to Sprout Social, social media ads are the leading source of brand awareness among internet users aged 16 to 34. This emphasizes the importance of targeting this demographic with effective ad campaigns.

Advertising Spending on Social Media is Expected to Grow by 9.37% Each Year from 2025 to 2030

Advertising spending on social media is expected to grow by 9.37% each year from 2025 to 2030, according to Sprout Social. This highlights the growing importance of social media advertising in the marketing mix.

Social Media Ads Account for 3 in Every 10 Dollars Spent on Digital Advertising

According to Sprout Social, social media ads account for 3 in every 10 dollars spent on digital advertising. This emphasizes the growing importance of social media advertising in the digital marketing landscape.

Marketers Spend an Average of $46.47 per User to Reach Social Audiences

Marketers spend an average of $46.47 per user to reach social audiences, according to Sprout Social. This highlights the importance of allocating sufficient budget to achieve effective social media marketing goals.

As More Businesses Invest in Ads, Competition is Increasing

As more businesses invest in ads, competition is increasing, according to Sprout Social. This emphasizes the need for marketers to differentiate their ad campaigns and focus on high-quality content.

Brands that Want Strong ROI Will Need to Work Harder

Brands that want strong ROI will need to work harder, according to Sprout Social. This highlights the importance of marketer accountability and the need for effective ad targeting and budget allocation.

Prioritizing Audience Targeting, Creativity and Strategic Budgeting Will Separate Winners from Those Just Burning Through Ad Dollars

Prioritizing audience targeting, creativity and strategic budgeting will separate winners from those just burning through ad dollars, according to Sprout Social. This emphasizes the importance of a data-driven approach to social media marketing.

Facebook Statistics

Ninety percent of consumers maintain a profile on Facebook, according to Sprout Social. Facebook is the largest social network in the world with roughly 3.065 billion monthly active users. Facebook is the most-used platform by millennials, with 70% of users aged 18-24 using the platform.

Key Insights from Facebook Statistics

Facebook’s near-universal adoption, strong marketing appeal and ability to drive direct purchases remain unmatched, according to Sprout Social. This highlights the importance of having a strong Facebook presence for brands targeting millennials.

Understanding YouTube’s Demographics

47% of YouTube users interact with brands at least once a week, according to Sprout Social. 32% engage daily, highlighting the platform’s potential for long-term brand visibility. Consistently posting valuable content, such as product tutorials or entertaining videos, can keep brands top of mind.

YouTube has 2.53 Billion Monthly Active Users

According to Sprout Social, YouTube has 2.53 billion monthly active users. This represents a significant user base and highlights the importance of targeting this demographic with effective ad campaigns.

YouTube’s Massive User Base Makes it a Top Destination for Brands

YouTube’s massive user base makes it a top destination for brands, according to Sprout Social. This emphasizes the importance of having a strong YouTube presence for brands targeting a wide audience.

The Platform’s Growth Will Continue, with Over 3 Billion Monthly Active Users in 2025

The platform’s growth will continue, with over 3 billion monthly active users in 2025, according to Sprout Social. This highlights the long-term potential of YouTube as a marketing platform.

Practical Takeaways

Consistently post valuable content, such as product tutorials or entertaining videos, to keep brands top of mind. Create high-resolution videos suitable for TV viewing to maximize engagement. Prioritize audience targeting, creativity and strategic budgeting to maximize ROI. Focus on Facebook, as it is the largest social network in the world and a top choice for brands.