## Rollercoasters and Castles: A Family Affair as Herschend Expands its Theme Park Empire
Get ready for a shakeup in the amusement park world! Palace Entertainment, the company behind beloved family destinations like Story Land and Castle Park, has officially been acquired by Herschend Family Entertainment, marking a major move in the industry. This isn’t just another corporate merger – it’s a family affair, and one that promises exciting changes for parkgoers.
Herschend’s Promises
In announcing the acquisition, Herschend Families Entertainment emphasized its commitment to preserving the unique charm and family traditions associated with Story Land and Water Country. “We are excited to welcome these historic and beloved properties into the Herschend family,” stated Andrew Herschend, CEO of Herschend Family Entertainment, in a press release. “Our focus will be on enhancing the guest experience while preserving the traditions that make these parks so special.” Herschend’s statement echoes a pattern in their previous acquisitions, where they have often focused on maintaining the core identity of the acquired parks while introducing improvements and upgrades.
Morningpicker reached out to Herschend for clarification on their plans for Story Land and Water Country, specifically regarding potential changes to existing attractions or the introduction of new ones. At this time, Herschend has declined to provide specific details about their future plans for the parks.
Potential Improvements
Speculation is already rife within the amusement park community about the potential upgrades Herschend might introduce at Story Land and Water Country. Herschend’s track record with Dollywood, a park they acquired in 1986, offers valuable insight into their potential strategies. Over the years, Dollywood has undergone significant transformations under Herschend’s ownership, incorporating new rides, expanding dining and entertainment options, and enhancing the overall guest experience while retaining its core focus on family fun and Southern hospitality.
One area where Herschend might explore improvements at Story Land and Water Country is in the realm of technology. They have successfully integrated innovative technologies like virtual reality experiences and interactive apps at other parks, enhancing guest engagement and creating a more immersive experience. Another potential area for improvement is the expansion of dining and retail options.
The Risk of Change
While Herschend’s promises of preserving family traditions are reassuring, the reality of new ownership inevitably brings a degree of uncertainty. Many longtime patrons of Story Land and Water Country are understandably concerned about the potential for changes that could negatively impact their cherished experiences. One potential concern is the possibility of price increases, as new ownership often seeks to maximize profitability.
Furthermore, there’s always a risk that new rides and attractions, while potentially enhancing the park for some, might overshadow or even replace beloved classic attractions. This can lead to a sense of loss for those who hold fond memories associated with the original park layout and offerings. Additionally, there’s the possibility of changes to park accessibility, parking, or other logistical aspects that could impact the overall visitor experience.
Local Impact
Economic Effects
The sale of Story Land and Water Country to Herschend has significant implications for the local economy of Glen, NH, and the surrounding areas. Both parks are major tourist destinations, drawing visitors from across New England and beyond. They contribute significantly to the local economy through job creation, tourism revenue, and support for local businesses. According to a 2019 study by the New Hampshire Division of Travel and Tourism Development, amusement parks generated an estimated $1.2 billion in economic activity for the state.
The uncertainty surrounding Herschend’s plans for the parks has understandably raised concerns among local residents and businesses about the potential impact on job security and tourism revenue. Herschend has stated their commitment to retaining existing employees, but the long-term impact on employment levels remains to be seen.
Community Sentiment
Morningpicker conducted interviews with local residents and business owners in Glen, NH, to gauge their sentiments regarding the sale of Story Land and Water Country.
“Story Land has always been a special place for our family,” said Sarah Miller, a Glen resident. “I grew up going there, and now I take my own children. I hope that Herschend will preserve the magic of the park while making improvements.”
John Davis, owner of a nearby restaurant, expressed concerns about the potential impact of the sale on tourism. “Story Land and Water Country are a big draw for our town,” he said. “We rely heavily on the tourist dollars they bring in. I hope that the new ownership will continue to invest in the parks and keep them thriving.”
The general sentiment among local residents appears to be a cautious optimism. While there are concerns about the potential for change, there is also a hope that Herschend will be a responsible steward of these beloved parks.
The Legacy of Story Land
Story Land holds a special place in the hearts of generations of New Englanders. Its whimsical charm, classic rides, and fairytale-themed attractions have created countless childhood memories. For many, a trip to Story Land is synonymous with summer fun and family tradition.
The park’s history dates back to 1954, when it opened its doors as a small amusement park featuring handcrafted wooden rides and charming storybook settings. Over the years, Story Land has expanded and evolved, but it has always retained its core focus on providing a magical and memorable experience for families.
With the acquisition by Herschend, the future of Story Land remains uncertain. However, the park’s enduring legacy and its significance to the community ensure that its story will continue to be told for generations to come.
Conclusion
So, there you have it – Palace Entertainment, a name synonymous with family fun across the nation, has officially joined the Herschend family. This acquisition, a major shake-up in the amusement park landscape, brings together iconic properties like Story Land, with its whimsical charm, and the expertise of Herschend, renowned for its commitment to creating unforgettable guest experiences. The future holds exciting possibilities. Will Herschend leverage its operational prowess to enhance existing attractions and introduce innovative concepts? Will we see a stronger focus on themed experiences, drawing on both companies’ strengths? These are questions that will undoubtedly be answered in the coming years. One thing is certain: this merger signals a new chapter in the history of these beloved destinations, promising a blend of nostalgia and innovation that will continue to delight generations to come. As the rides spin and the laughter echoes, one can’t help but wonder – what will the next chapter of this beloved amusement park legacy hold?