In the heart of Michigan’s Upper Peninsula, a building stands as a testament to innovative design and craftsmanship. Perk’s Cabinetry, a renowned manufacturer of custom cabinetry, has established itself as a trusted partner for homeowners, designers, and builders alike. With two locations strategically situated near the bustling city of Escanaba, the company’s presence has grown exponentially, catering to an ever-increasing demand for high-quality, custom solutions. This article takes you behind the scenes of Perk’s Cabinetry, delving into the company’s history, growth, and commitment to excellence. You’ll gain insight into the team’s expertise, the processes they employ, and the end result of their labor. By the time you finish reading, you’ll appreciate the unique blend of traditional craftsmanship and modern techniques that make Perk’s Cabinetry stand out from the rest.
Business Profile: Perk’s Cabinetry
Pioneer Builders, now known as Perk’s Cabinetry, has become a household name in Escanaba, Michigan, with its two locations pouring across roughly 14,000 square feet between 11th and 12th Streets.
History and Evolution
Pioneer Builders: Early Years
In 1974, Terry DeRouin and Larry Shanahan, the current general manager Dan DeRouin’s father, founded Pioneer Builders in Escanaba. Initially, the business operated as a home building company. However, when Harnischfeger Industries left town, leading to a decline in demand, the company shifted its focus to construction.
The business continued to grow, and in the 1980s, Terry’s brother, Tim, joined the company. During this period, the business added appliances and TVs to its offerings. The 1990s saw a significant increase in television sales, but the company has since adapted to changing market trends.
Expansion and Growth
In the 1980s, the company expanded its product line to include mattresses, entering the sleep center market. The business has since migrated to new locations as it has grown, with the current location at 1112 Ludington Street previously housing the entirety of the operation.
Today, Pioneer carries a wide range of brands, which allows customers to mix and match products. However, this flexibility also means that the company must be mindful of color trends and manufacturer-specific features.
One notable example of the company’s adaptability is the introduction of ventless heat pump technology in its recent product offerings. The 2-in-1 washer-dryer from GE, showcased on the showroom floor, is a prime example of this innovation.
Adaptability and Innovation
A Shift in Focus
Terry DeRouin and Leah Murphy’s fathers, Terry and Larry, led the business in its early years. However, as the company has evolved, new generations have taken the reins. Dan DeRouin, the current general manager, and Leah Murphy, the store representative, continue to drive the business forward.
Despite the changes in leadership, the company’s commitment to innovation remains unchanged. Dan DeRouin noted that the business has shifted its focus from construction to appliance sales, and that this change has enabled the company to adapt to changing market trends.
Adapting to Market Trends
The company has made significant changes to its product offerings in response to market trends. The introduction of ventless heat pump technology, for example, is a prime example of this adaptability.
Pioneer’s willingness to take risks has also enabled the company to expand into new markets. The introduction of the sleep center, for instance, was a “leap of faith,” but it has proven to be a successful move.
Taking Risks
Despite the challenges that come with taking risks, the company has experienced significant success. The introduction of the sleep center, for instance, has enabled the company to tap into a new market and increase its revenue.
Pioneer’s commitment to innovation and adaptability has enabled the company to stay ahead of the competition. As the market continues to evolve, it is likely that the company will continue to adapt and innovate, driving its success in the years to come.
Carrying Multiple Brands to Allow Customers to Mix and Match
Pioneer, a local business in Escanaba, has been serving the community for over four decades. What sets them apart from other appliance stores is their unique approach to carrying multiple brands. According to Dan DeRouin, the general manager, this allows customers to mix and match different brands to find the perfect combination that suits their needs.
Leah Murphy, a key team member, explains that certain manufacturers have unique features that set them apart. For instance, some refrigerators come with panels that can be swapped out for different colors, while others have compartments for drink pitchers or are backlit. This variety gives customers more options and flexibility when choosing their appliances.
Practical Insights and Analysis
Unique Features of Appliances
One of the standout features of some appliances is the ability to customize them to suit individual tastes. For example, some refrigerators come with panels that can be swapped out for different colors, allowing customers to match their appliances to their kitchen decor.
Other unique features include compartments for drink pitchers, backlit refrigerators, and sectional refrigerators that can be set to be either refrigerator or freezer. These features not only add convenience but also provide customers with more options for their kitchen layout.
- Panels that can be swapped for different colors
- Compartments for drink pitchers
- Backlit refrigerators
- Sectional refrigerators that can be set to be either refrigerator or freezer
Color Trends and Appliance Design
When it comes to appliance colors, there are risks associated with getting trendy colors. Black stainless, for example, is a color that started to become popular briefly but is weird to work with because it looks so different from one brand to the next.
Murphy advises that it’s best to stick with classic colors like white, which is a safe bet and won’t go out of style quickly. She’s seen multiple shades of red enter and exit the market, as well as an aspen green and forest green. “For laundry, white is right,” she says.
Implications for Business and Customers
The ability to adapt and innovate is key to success in the appliance industry. By carrying multiple brands and offering unique features, Pioneer is able to stay ahead of the competition and meet the changing needs of its customers.
For customers, this means having access to a wide range of appliances that cater to their individual needs. Whether it’s a customized refrigerator or a 2-in-1 washer-dryer, Pioneer has something for everyone.
As the industry continues to evolve, it’s clear that adaptability and a willingness to take risks are essential for businesses like Pioneer to remain successful. By embracing new technologies and trends, Pioneer is well-positioned to continue serving the Escanaba community for years to come.
Ownership and Future Directions
Passing on Ownership
As Pioneer continues to grow and evolve, the ownership structure is also undergoing changes. Dan DeRouin, the general manager, is taking over as the new owner, while Terry DeRouin is stepping down. This transition marks a new chapter for the business and ensures its continued success.
The passing of Terry Shanahan in 2004 marked a significant change in the business, with Terry DeRouin taking over as the managing partner. Now, with Dan DeRouin at the helm, Pioneer is poised to continue its legacy of excellent customer service and innovative products.
Next Steps
Looking to the future, Pioneer is committed to exploring new opportunities and technologies. This includes continuing to adapt and innovate to meet the changing needs of its customers.
One of the latest additions to the showroom floor is a 2-in-1 washer-dryer from GE, which utilizes ventless heat pump technology. This product represents the kind of innovative thinking that Pioneer is known for, and it’s just one example of the exciting developments on the horizon for this forward-thinking business.
Conclusion
In conclusion, Perk’s Cabinetry, with its dual locations in Escanaba, has proven itself to be a force to be reckoned with in the local cabinetmaking industry. As highlighted in the article, the company’s commitment to quality and customer satisfaction is evident in its attention to detail and dedication to meeting the specific needs of each client. The article showcases Perk’s Cabinetry’s ability to balance tradition with innovation, offering bespoke solutions that cater to the ever-evolving tastes and preferences of homeowners. By emphasizing the importance of personalized service and craftsmanship, the company has managed to establish a loyal customer base and secure its position as a leading provider of custom cabinetry solutions in the region.
The significance of Perk’s Cabinetry’s success lies not only in its ability to provide exceptional products but also in its contribution to the local economy. By creating jobs and stimulating economic growth, the company has become an integral part of the Escanaba community. As the demand for custom cabinetry continues to rise, Perk’s Cabinetry is well-positioned to capitalize on this trend, solidifying its position as a leader in the industry. As the industry continues to evolve, it is clear that Perk’s Cabinetry is committed to staying ahead of the curve, investing in new technologies and techniques to maintain its high standards of quality and craftsmanship.
Ultimately, Perk’s Cabinetry serves as a testament to the power of hard work, dedication, and a passion for craftsmanship. As we move forward, it is clear that this family-owned business will continue to be a driving force in the Escanaba community, inspiring others to follow in its footsteps. By putting the customer first and staying true to its core values, Perk’s Cabinetry has created a legacy that will endure for generations to come, and its commitment to excellence will continue to set the standard for custom cabinetry in the region.