The video teaser for Beyoncé’s unisex line is everything that you would want to see today.
Beyoncé’s clothing line Ivy Park has collaborated with Adidas for a relaunch of the brand on a global platform. The relaunch comes after Beyoncé and London retailer Topshop acquired the complete rights of their joint venture from co-founder Sir Philip Green following allegations of sexual harassment and racial abuse.
Beyoncé teased her upcoming athleisure line Ivy Park in collaboration with Adidas through a few images on her personal Instagram account in December 2019. Now, on January 9th, the songstress has shared an official video teaser on her social media account prior to the launch of the highly-anticipated collaboration, which will be out on January 18.
The stylish video has pumped up the fans even more for the release of this mega collaboration. The collection is unisex i.e. the collection is for the take up by both men & women as it expands to include something for everyone. As shared by If I Were A Boy singer, the collection will span across gender-neutral apparels and footwear.
Along with a brief look at what awaits the people in this mega collaboration launch, the clip also features 2NE1’s CL posing alongside Beyoncé posing in the athleisure range. Beyoncé flaunts a range of apparels in the teaser, from striped tracksuits to flowing dresses and footwear, including a hybrid sock-like boot. In addition to the video teaser, Beyoncé has also dropped two new pictures for her line.
In an interview with Elle back in December, the beaming singer talked highly of the collaboration stating that the partnership with Adidas id of a lifetime for her. Adidas has had tremendous success in pushing creative boundaries, and they share a philosophy that puts creativity, growth and social responsibility at the forefront of her business. She is looking forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.
Beyoncé’s partnership with Adidas has allowed her to have full ownership of her brand. It facilitated her to add footwear to her line now. The launch collection of Ivy Park will include the singer’s hand-selected footwear models and mixing them with seasonal trends.
Giving an insight into the collection, she said that she was excited for people to see the campaign for the first collection of the new partnership. It incorporates her personal style and expands that to include something for everyone. She loves experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.
She further explains that this new line is fun for her and it lends itself to creativity, the ultimate power, she has focused on designing a unisex collection of footwear and apparel because she witnessed so many men in Ivy Park and the way men embraced Ivy Park was an unexpected gift for the singer.
So, all you fashion-savvy people out there, be ready as Beyoncé is all set to take the world of fashion by storm with her new collaboration collection.